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You already know about our affinity for uncovering behind-the-scenes shopping secrets at Ulta and Sephora. But there’s another online e-tailer we like to peruse for lesser-known beauty buys: Amazon. Yes, the place we used to reserve for buying books, streaming episodes, and making the occasional digital grocery run is also home to a surprising array of under-the-radar beauty gems.
On our last Amazon browse, we stumbled across scores of products we’d never even heard of that had thousands of positive reviews. We promptly lost ourselves in an Amazon black hole, and a few hours later, we emerged with quite a few of the best Amazon beauty products we think you’ll want to know about. Some are straightforward, some are strange, but all of them have the approval of thousands of people around the world. Add to cart.
Here are the best Amazon beauty products under $50.
Elizavecca Milky Piggy Carbonated Bubble Clay Mask
Bubble masks are all the rage in Korean skincare, and this one is a fan-favorite to add to your routine. It's formulated with charcoal to lift impurities from the skin and stimulate pores for a truly deep cleanse. Plus, powerhouse ingredients like green tea, pomegranate, and collagen treat and soothe skin.
Christina Moss Naturals Facial Moisturizer
If you’re like us, you hesitate to try out a new moisturizer, preferring to stick to your tried-and-true formula instead. This moisturizer, however, gives us no fear. It’s cruelty-free, non-comedogenic, and made with certified organic ingredients. In fact, after doing a little digging, we found the first ingredient to be aloe vera juice, followed by apricot kernel, grape seed, and avocado oils.
Amopé Pedi Perfect Foot File With Diamond Crystals
This electronic foot file uses micro-abrasive particles to shed dry and dead skin from your feet. As the Amopé company puts it, the “skin on your feet is thicker than on the rest of your body, so you really do need that something special for your feet.” Customers couldn’t agree more. It has glowing testimonials and before-and-after pictures for hard evidence.
Pure Body Naturals Dead Sea Mud Mask
Thanks to a high concentration of sodium and magnesium in Dead Sea mud, this mask claims to draw out blackheads and blemishes like a magnet. With ingredients like kaolin and sunflower oils, we believe it and deem it one of the best beauty products we’ve yet to find on Amazon.
TruSkin Naturals Professional Vitamin C Serum
In its product description, the company claims this is “the best organic” vitamin C serum, which we’d be quick to dismiss if it weren’t for the thousands of reviews (the majority of which give five stars). Made with “organic and natural ingredients” like vitamin C, aloe vera, hyaluronic acid, and witch hazel, the serum promises to tighten and brighten—all for an incredibly affordable price.
OZ Naturals Super Youth Eye Gel
Thousands of reviewers have an overwhelmingly positive reaction to this natural eye gel, which says it is 100% vegan and natural. (We stalked its website, and it seems the eye gel is made with a blend of ingredients like organic aloe, plant stem cells, jojoba oil, and vitamin E, among others.) Users rave about the clear gel, with some mentioning visible improvements of dark circles after days of use. Now, if that isn’t steadfast proof this is one of the best Amazon beauty products money can buy, we don’t know what is.
BS-Mall Premium Synthetic Kabuki Makeup Brush Set
This 10-piece brush set has a boatload of positive customer reviews and they’re quite the steal. Users rave about how soft the bristles are. Some people say there is a chemical smell from the paint on the handles, but overall, the quality of them is surprisingly high, given the low price point.
Majestic Pure Jojoba Oil
Jojoba oil—like its superstar sister argan—is a true beauty do-it-all: Add a few drops to your moisturizer for added hydration, use alone to seal your other products in, or smooth it through your strands to add shine and softness. This version from Majestic Pure Cosmeceuticals has a solid rating, with users raving about the quality and versatility. Scroll through the comments for a multitude of creative uses—from aftershave balm to a DIY shea butter recipe.
Aztec Secret Indian Healing Clay Deep Pore Cleansing
The secret's out: This much-loved under-the-radar skin product is truly stellar. With a staggering amount of positive reviews, this mask—which you mix with equal parts apple cider vinegar—is a lifesaver for those with oily or acne-ridden skin.
One note: If you have sensitive skin, you may want to leave the mask on for a shorter period of time to prevent redness and irritation.
Chloven Velvet Hair Scrunchies, 45 Assorted Colors
The only thing better than one velvet hair scrunchie is more than one velvet hair scrunchie; with this 45-piece assortment, you won't ever have to worry about running low on hair ties. There's a color to match every outfit, mood, or occasion, and they look just as cute when worn on the wrist as they do when tied up in hair.
Italia Deluxe Eyeliners Set of 12
If variety is the spice of your life, you’ll love these eyeliners—thousands of people give them their seal of approval. Be warned, however: The colors you receive may differ from the ones shown in the photo, so if you have your heart set on a certain shade, it’s a bit of a gamble.
Milani Baked Blush in Luminoso
Sure, there are a handful of cult-favorite blushes within the beauty world, but do they have a handful of positive reviews on Amazon and come in at less than the cost of lunch? That would be a hard no. This user-beloved pick boasts a streak-free, radiant finish each and every time, and users praise the saturated pigment and lasting durability.
Organys Lash & Brow Booster Serum
Lash serums have earned a somewhat sketchy rap over the years due to some less than savory ingredient lists (think scary chemicals, alcohol, etc.). This top-rated pick, however, is responsibly formulated and features all-natural ingredients. Plus, compared to extensions and other highbrow serums on the market, the price tag is a steal.
Sacha Buttercup Setting Powder
Despite the fact that diamond-dust setting powders are officially alive and well, according to Amazon users, this lesser-known powder from Sacha is, to quote Marilyn Monroe, a girl’s best friend. With an impressive number of reviews, this finely milled, “flashback safe” powder is said to be flattering to all skin tones and ideal for baking, contouring, highlighting, or whatever technique floats your boat.
LilyAna Naturals Retinol Cream
Retinol creams are notoriously pricey, but not this beloved formula by LilyAna Naturals. It's a high potency retinol cream that can help reduce the look of fine lines, wrinkles, age spots, acne scars, all while improving the skin's texture and its overall look. Thanks to the inclusion of additional organic ingredients like hyaluronic acid, vitamin E, green tea, shea butter, and jojoba oil, you can rest easy knowing this cream is a true treat for your skin and won't cause flaking, peeling, or irritation commonly associated with retinol use.
Jack Black Intense Therapy Lip Balm
This men's lip balm has been a best-seller at Sephora and Amazon for years. We love that it's paraben-free and packed with hydrating ingredients, not to mention SPF 25. You can read more about this best-selling lip balm here.