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You already know about our affinity for uncovering behind-the-scenes shopping secrets at Ulta and Sephora. But there’s another online e-tailer we like to peruse for lesser-known beauty buys: Amazon. Yes, the place we used to reserve for buying books, streaming episodes, and making the occasional digital grocery run is also home to a surprising array of under-the-radar beauty gems.
On our last Amazon browse, we stumbled across scores of products we’d never even heard of that had thousands of positive reviews. We promptly lost ourselves in an Amazon black hole, and a few hours later, we emerged with quite a few of the best Amazon beauty products we think you’ll want to know about. Some are straightforward, some are strange, but all of them have the approval of thousands of people around the world. Add to cart.
Here are the best Amazon beauty products under $50.
Elizavecca Milky Piggy Carbonated Bubble Clay Mask
Bubble masks are all the rage in Korean skincare, and this one is a fan-favorite to add to your routine. It's formulated with charcoal to lift impurities from the skin and stimulate pores for a truly deep cleanse. Plus, powerhouse ingredients like green tea, pomegranate, and collagen treat and soothe skin.
Take a peek at some of the other best clay masks you can buy.
Christina Moss Naturals Facial Moisturizer
If you’re like us, you hesitate to try out a new moisturizer, preferring to stick to your tried-and-true formula instead. This moisturizer, however, gives us no fear. It’s cruelty-free, non-comedogenic, and made with certified organic ingredients. In fact, after doing a little digging, we found the first ingredient to be aloe vera juice, followed by apricot kernel, grape seed, and avocado oils.
Amopé Pedi Perfect Foot File With Diamond Crystals
This electronic foot file uses micro-abrasive particles to shed dry and dead skin from your feet. As the Amopé company puts it, the “skin on your feet is thicker than on the rest of your body, so you really do need that something special for your feet.” Customers couldn’t agree more. It has glowing testimonials and before-and-after pictures for hard evidence.
Pure Body Naturals Dead Sea Mud Mask
Thanks to a high concentration of sodium and magnesium in Dead Sea mud, this mask claims to draw out blackheads and blemishes like a magnet. With ingredients like kaolin and sunflower oils, we believe it and deem it one of the best beauty products we’ve yet to find on Amazon.
TruSkin Naturals Professional Vitamin C Serum
In its product description, the company claims this is “the best organic” vitamin C serum, which we’d be quick to dismiss if it weren’t for the thousands of reviews (the majority of which give five stars). Made with “organic and natural ingredients” like vitamin C, aloe vera, hyaluronic acid, and witch hazel, the serum promises to tighten and brighten—all for an incredibly affordable price.
Want to take a look at some other options? See our guide to the best vitamin C serums.
OZ Naturals Super Youth Eye Gel
Thousands of reviewers have an overwhelmingly positive reaction to this natural eye gel, which says it is 100% vegan and natural. (We stalked its website, and it seems the eye gel is made with a blend of ingredients like organic aloe, plant stem cells, jojoba oil, and vitamin E, among others.) Users rave about the clear gel, with some mentioning visible improvements of dark circles after days of use. Now, if that isn’t steadfast proof this is one of the best Amazon beauty products money can buy, we don’t know what is.
BS-Mall Premium Synthetic Kabuki Makeup Brush Set
This 10-piece brush set has a boatload of positive customer reviews and they’re quite the steal. Users rave about how soft the bristles are. Some people say there is a chemical smell from the paint on the handles, but overall, the quality of them is surprisingly high, given the low price point.
Majestic Pure Jojoba Oil
Jojoba oil—like its superstar sister argan—is a true beauty do-it-all: Add a few drops to your moisturizer for added hydration, use alone to seal your other products in, or smooth it through your strands to add shine and softness. This version from Majestic Pure Cosmeceuticals has a solid rating, with users raving about the quality and versatility. Scroll through the comments for a multitude of creative uses—from aftershave balm to a DIY shea butter recipe.
Aztec Secret Indian Healing Clay Deep Pore Cleansing
The secret's out: This much-loved under-the-radar skin product is truly stellar. With a staggering amount of positive reviews, this mask—which you mix with equal parts apple cider vinegar—is a lifesaver for those with oily or acne-ridden skin.
One note: If you have sensitive skin, you may want to leave the mask on for a shorter period of time to prevent redness and irritation.
Italia Deluxe Eyeliners Set of 12
If variety is the spice of your life, you’ll love these eyeliners—thousands of people give them their seal of approval. Be warned, however: The colors you receive may differ from the ones shown in the photo, so if you have your heart set on a certain shade, it’s a bit of a gamble.
Elizabeth Mott It’s So Big Volumizing Mascara
The name says it all—if major volume is your goal, you might want to try this under-the-radar mascara from Elizabeth Mott. The brush’s hourglass shape makes it perfect for thickening thin lashes, and the formula is very smooth, according to users.
Check out our guide to the best volumizing mascaras you can buy today.
HairAnew Unique Hair Growth Vitamins
Made with vitamin C, vitamin E, niacinamide, vitamin B6, biotin, and more, this supplement promises to “nourish your hair follicles from the inside out.” Some users noticed hair that looks better overall, stronger nails, and longer eyelashes.
HSI Professional Flat Iron
When something gets this many overwhelmingly positive reviews on Amazon, you should probably trust that it delivers. This flat iron is super affordable, and users rave that it performs better than its more expensive counterparts.
Milani Baked Blush in Luminoso
Sure, there are a handful of cult-favorite blushes within the beauty world, but do they have a handful of positive reviews on Amazon and come in at less than the cost of lunch? That would be a hard no. This user-beloved pick boasts a streak-free, radiant finish each and every time, and users praise the saturated pigment and lasting durability.
Read more reviews of the best blushes available to purchase online.
Organys Lash & Brow Booster Serum
Lash serums have earned a somewhat sketchy rap over the years due to some less than savory ingredient lists (think scary chemicals, alcohol, etc.). This top-rated pick, however, is responsibly formulated and features all-natural ingredients. Plus, compared to extensions and other highbrow serums on the market, the price tag is a steal.
Sacha Buttercup Setting Powder
Despite the fact that diamond-dust setting powders are officially alive and well, according to Amazon users, this lesser-known powder from Sacha is, to quote Marilyn Monroe, a girl’s best friend. With an impressive number of reviews, this finely milled, “flashback safe” powder is said to be flattering to all skin tones and ideal for baking, contouring, highlighting, or whatever technique floats your boat.
LilyAna Naturals Retinol Cream
Retinol creams are notoriously pricey, but not this beloved formula by LilyAna Naturals. It's a high potency retinol cream that can help reduce the look of fine lines, wrinkles, age spots, acne scars, all while improving the skin's texture and its overall look. Thanks to the inclusion of additional organic ingredients like hyaluronic acid, vitamin E, green tea, shea butter, and jojoba oil, you can rest easy knowing this cream is a true treat for your skin and won't cause flaking, peeling, or irritation commonly associated with retinol use.
Cosmedica Pure Hyaluronic Acid Serum
This hyaluronic acid serum has a devout following on Amazon, with users saying it soothes their dry patches and plumps up fine lines. Plus, the price can't be beaten.
St. Tropez Self Tan Classic Bronzing Mousse
We're all fans of St. Tropez's line of (faux) bronzing products here at Byrdie HQ. This mousse is the OG self-tanner that gives you a back-from-vacay in one swipe. And don't worry, you won't see even a hint of orange.
Jack Black Intense Therapy Lip Balm
This men's lip balm has been a best-seller at Sephora and Amazon for years. We love that it's paraben-free and packed with hydrating ingredients, not to mention SPF 25. You can read more about this best-selling lip balm here.
E.l.f. Cosmetics Hydrating Face Primer
If your skin tends to get dry or flaky, opt for a hydrating primer like this one from e.l.f. Cosmetics before applying your face makeup. Users say that it makes their foundation apply much more smoothly and they see a difference in coverage immediately.
Interested in reading more reviews? Take a look at our selection of the best face primers.
Mario Badescu Drying Lotion
When we think of the most iconic skincare products, Mario Badescu's Drying Lotion makes the list. Why? This pink-tinged solution dries up even the most stubborn of breakouts overnight with its mix of sulfur, salicylic acid, and calming calamine.
Check out our roundup of the best acne spot treatments that zap pimples fast.
NYX Professional Makeup Matte Finish Fini Mat Setting Spray
Scores of Amazon users have positive things to say about this wallet-friendly makeup setting mist, and we're not surprised. The formula helps keep makeup from slipping and sliding in even the most humid of climates.
Interested in reading more reviews? We pulled together 10 weird Amazon beauty products that Byrdie readers are obsessed with.