You already know about our affinity for uncovering behind-the-scenes shopping secrets at Ulta and Sephora. But there’s another online e-tailer we like to peruse for lesser-known beauty buys: Amazon. Yes, the place we used to reserve for buying books, streaming episodes, and making the occasional digital grocery run is also home to a surprising array of under-the-radar beauty gems.
On our last Amazon browse, we stumbled across scores of products we’d never even heard of that had thousands of positive reviews. We promptly lost ourselves in an Amazon black hole, and a few hours later, we emerged with quite a few of the best Amazon beauty products we think you’ll want to know about. Some are straightforward, some are strange—but all of them have the approval of thousands of people around the world. Add to cart.
Bubble masks are all the rage in Korean skincare. This charcoal pick stimulates your pores to deeply cleanse. Powerhouse ingredients like green tea, pomegranate, and collagen treat and soothe skin. Amazon user Callie sings its praises: “My skin felt very clean, and the overall tone of my skin seemed to be dramatically brightened.”
If you’re like us, you hesitate to try out a new moisturizer, preferring to stick to your tried-and-true formula instead. This moisturizer, however, gives us no fear. It’s cruelty-free, noncomedogenic, and made with certified organic ingredients. In fact, after doing a little digging, we found the first ingredient to be aloe vera juice, followed by apricot kernel, grape seed, and avocado oils. As for user experience? Amazon user GirlsGottaRock! says she’s “over the moon with this moisturizer.”
This electronic foot file uses micro-abrasive particles to shed dry and dead skin from your feet. As the Amopé company puts it, the “skin on your feet is thicker than on the rest of your body, so you really do need that something special for your feet.” Customers couldn’t agree more. It has 9000 customer reviews with glowing testimonials and before-and-after pictures for hard evidence.
Thanks to a high concentration of sodium and magnesium in Dead Sea mud, this mask claims to draw out blackheads and blemishes like a magnet. With ingredients like kaolin and sunflower oils, we believe it and deem it one of the best beauty products we’ve yet to find on Amazon. Site user Destinee Ray agrees: “My blackheads were gone, and my skin just looked brighter and also felt really soft. I didn’t have any irritation or bad reaction, which I was worried about at first because I do have very sensitive skin.”
In its product description, the company claims this is “the best organic” vitamin C serum, which we’d be quick to dismiss if it weren’t for the 1938 reviews (the majority of which give five stars). Made with “organic and natural ingredients” like vitamin C, aloe vera, hyaluronic acid, and witch hazel, the serum promises to tighten and brighten—all for a reduced price of $20. User Chic1030 says she rates it “up there with professional skincare” she’s spent her money on, while Plastic Avenger says the lines around her eyes and mouth are a lot less noticeable after using it.
Almost 3000 women have an overwhelmingly positive reaction to this natural eye gel, which says it is 100% vegan and natural. (We stalked its website, and it seems the eye gel is made with a blend of ingredients like organic aloe, plant stem cells, jojoba oil, and vitamin E, among others.) Users rave about the clear gel, with Dolphin swearing she saw visible improvements of her dark circles after just three days of use. Our favorite review, however, goes to user Ice Cream Flaps, who left a review on behalf of his wife, explaining how one night after she used the eye gel, he complimented her and told her she looked “seriously younger.” Now, if that isn’t steadfast proof this is one of the best Amazon beauty products money can buy, we don’t know what is.
This 10-piece brush set has over 3000 positive customer reviews—and at just $12 for the bunch, they’re quite the steal. User Willy Swift says they’re “absolutely the best brushes I have ever used,” while others rave about how soft the bristles are. Some people say there is a chemical smell from the paint on the handles, but overall, the quality of them is surprisingly high, given the low price point.
Jojoba oil—like its superstar sister argan—is a true beauty do-it-all: Add a few drops to your moisturizer for added hydration, use alone to seal your other products in, or smooth it through your strands to add shine and softness. This version from Majestic Pure Cosmeceuticals has a solid five-star rating, with users raving about the quality and versatility. Scroll through the comments for a multitude of creative uses—from aftershave balm to a DIY shea butter recipe.
We first heard about this much-loved under-the-radar skin product when putting together our top-selling acne products guide (it ranks at number five). With over 5000 positive reviews, this mask—which you mix with equal parts apple cider vinegar—is a lifesaver for those with oily or acne-ridden skin. User Van says she has “never used a product like this” (and posted some pretty compelling photos of her pre- and post-clay skin), while Veggie Head Cat Lady says the mask “decreased the amount of oil my face produces and significantly made my pores smaller, all while cleaning all the gunk out of them.” One note: If you have sensitive skin, you may want to leave the mask on for a shorter period of time to prevent redness and irritation.
If variety is the spice of your life, you’ll love these eyeliners—over 1000 women give them their seal of approval. User Sheillagh said the colors are “very creamy and glide on easily,” while Joanna says they “have great staying power” and will order them again, despite her initial skepticism. Be warned, however: The colors you receive may differ from the ones shown in the photo, so if you have your heart set on a certain shade, it’s a bit of a gamble.
The name says it all—if major volume is your goal, you might want to try this under-the-radar mascara from Elizabeth Mott. User Ttrus11 says, “I’ve tried about 300 different mascaras. This is the best I’ve used.” The brush’s hourglass shape makes it perfect for thickening thin lashes, and the formula is “so smooth,” according to user HRMAlaska, who said the mascara even withstood her weight-lifting session.
Made with vitamin C, vitamin E, niacinamide, vitamin B6, biotin, and more, this supplement promises to “nourish your hair follicles from the inside out.” User Momma Jen said that along with making her hair look “better” and “shinier,” it also helped her fingernails grow stronger. Other users say it strengthens their strands and also makes their eyelashes grow.
When something gets over 17,000 overwhelmingly positive reviews on Amazon, you should probably trust that it delivers. This flat iron is only $40, and users rave that it performs better than its more expensive counterparts. Antoinette Johnson said the iron left her medium-length, thick, kinky-curly hair “shiny, soft, and incredibly healthy-looking,” while Scruz says she uses it to curl her hair and that “it works better than a curling iron.”
Sure, there are a handful of cult-favorite blushes within the beauty world, but do they have over 1000 positive reviews on Amazon and come in at under $10? That would be a hard no. This user-beloved pick boasts a streak-free, radiant finish each and every time, and one user, lbdreamy, praises the saturated pigment and lasting durability. Which, apparently, is far superior to other much more expensive baked blushes she’s tried.
Though it sometimes seems there’s a new trendy oil for each day of the week, there are worse things to have infatuation after infatuation with, right? Currently, castor oil has been blowing up our beauty feeds, so it really came as no surprise when bottle after bottle of the stuff received high praise as one of Amazon’s best beauty product offerings. However, it’s this USDA organic cold-pressed version from Sky Organics that came out on top. At just under 5000 reviews, it has a glowing, just-under five-star track record to match.
Lash serums have earned a somewhat sketchy rap over the years due to some less than savory ingredient lists (think scary chemicals, alcohol, etc.). This top-rated pick, however, is responsibly formulated and features all-natural ingredients. Amazon user Emily confirmed, raving that she saw results within the first two weeks and has seen a substantial amount of growth since she started applying it twice daily. Plus, compared to extensions and other highbrow serums on the market, the $30 price tag is a steal.
Despite the fact that diamond-dust setting powders are officially alive and well, according to Amazon users, this lesser-known powder from Sacha is, to quote Marilyn Monroe, a girl’s best friend. With an impressive 2500 reviews and an almost solid five-star history, this finely milled, “flashback safe” powder is said to be flattering to all skin tones and ideal for baking, contouring, highlighting, or whatever technique floats your boat. In fact, Katelyn says she’ll never use anything else.
“I’m 55 years old, and I’ve been using this product for about six months,” explains user Lisa B. “I bought it because I was tired of paying over $100 for department store products, and I figured it couldn’t hurt to try something new. All I can say is that my skin looks great. It’s tight, it’s clear, and it has a healthy glow.”
This story was originally published at an earlier date and has since been updated.