This easy look is simply called Black Flower, and it's a dark twist on a traditional '60s hippie costume. It's super easy to replicate. All you need to do is press a traditional sponge shadow applicator in a circular pattern around the eye to give it the appearance of flower petals. Deep, vampy makeup accented with gold jewels elevates it to a runway-level aesthetic.
Halloween Show Girl
This look, called the Halloween Show Girl, is a combination of beauty-queen glam and '80s influence—note the vibrant pink lip and slicked-back hair (the latter is an amazing example of the wet-look style, which was the buzziest hairstyle at last month's NYFW). This is the last-minute makeup look to do if you're someone who loves sparkle and bold colors.
Here is a tutorial showing us how to achieve a look that's super similar to the one Bella Hadid wears in the campaign video, which also happens to be our favorite (it's a coincidence, we swear). The smoked-out makeup paired with bright yellow-gold accessories makes this one almost too pretty, even though it still has that dark Halloween charm.
See? We told you they were incredibly chic. Pair the first look with dark, flowy, '60s-inspired clothing for a twist on the traditional flower-child costume. For the second look, wear a dress or gown for a haunted '80s beauty-queen vibe. Finally, pair the third look with whatever you'd like (Smokey Monster is up for interpretation, right?). Whichever one you choose, rest assured that you will absolutely kill the dress-up game this year.