8 Things Even the Biggest Becca Fans Don't Know

For beauty junkies seeking that natural, sun-kissed glow, Becca has become the go-to brand. Whether or not you count yourself among the fan following of "Becca Beauties," you know you can count on the brand for its impressive lineup of shades suited to every skin tone and its formulas that bring out and illuminate your best skin rather than cover it up.

There's no question that Becca has gained a cult following—as evidenced by the consistent popularity of its skin-perfecting staples and its successful offshoots like the Becca x Jaclyn Hill Champagne Collection Palettes, which sold out in 75 minutes this past summer. Curious to see what's behind this success (and hoping to get some insider intel), we turned to Becca Style Director Kerry Cole to get to the heart of what the brand is all about. We had her spill some of the brand's secrets—that might even surprise the most diehard Becca fans—as well as some of her makeup tips for tapping into the full potential of your favorite Becca products.

Keep scrolling to dive into the world of Becca and find out everything you've ever wanted to know.