Because Blake's Worth It

L’Oreal announced their newest ambassador in Paris last night— via Instagram! Blake Lively, the sun-kissed California blonde who rose to fame via Gossip Girl—and the world’s best use of highlighter—will star in the brand’s ads for both hair and makeup starting next year. Lively says her love of the brand started young, as soon as she heard the “Because you’re worth it” tagline. “What an important value to instill in women, that beauty is rooted in confidence,” she says. No time is better, we thought, to take a look back at the beauty looks that got her here.