This Cult-Fave Makeup Brand Is Launching $5 Skincare

As far as we're concerned, great skin is a worthy investment—but that doesn't mean we don't welcome wallet-friendly formulas, especially if they're effective. And that in itself seems to be a growing trend in the industry as of late: Earlier this year, our minds collectively exploded when Deciem rolled out The Ordinary, a very buzzy line of serums that start at $6 and top out at $15. Quality formulas that you can hoard without risking this month's rent? Imagine that.

And now, a cult-fave UK makeup brand is taking aim at this hyper-affordable corner of the skincare market. Six months ago, Marcia Kilgore (the mastermind behind Bliss and Soap & Glory) launched Beauty Pie, a virtual makeup storefront that boasts unbranded luxury formulas at production-line prices. And now, the site is throwing skin products into the mix.

What really makes this popular site unique is its membership option: You can sign up for either $10 monthly or $120 annually, which in turn gives you access to products at wholesale prices. (Because you're saving up to 85% on each product, that membership essentially pays for itself after just a few orders.)

With all this in mind, we're already stoked about the new 10-product skincare collection, which includes serums, moisturizers, and treatments ranging from $5 to $13 (after the offered monthly membership). Shop a few of our initial picks below.