We’re Calling It: This New Foundation Will Be a Cult Classic

Updated 08/06/18
Product Disclosure
beautyblender foundation launch

Is it too much to ask that a foundation give flawless coverage in an invisible, is-she-or-isn’t-she-wearing-makeup way? It shouldn’t be, especially when we’re paying more than we’d like to admit for the perfect one. Selecting the right formula should be a simple process (trial and error is something you definitely want to avoid when it comes to foundation): You want something that’ll wear well, not break you out, and maybe win you a compliment or two. Which is why we had to share the sure-to-be-a-hit new launch from our friends at  beautyblender

What It Is:

Bounce Foundation ($40) is a liquid whipped formula with a lightweight texture that’s ideal for blending. (You can layer as much or as little onto skin and still have a barely-there look.) There’s a huge range of shades too—32, to be exact—and the velveteen matte finish truly makes your skin look like, well, skin. It’s also worth noting that the formula stays put all day.

Why I Need to Have It:

The best foundation is the one you can’t see. And that’s a tall order—particularly for a full-coverage formula. But Bounce puts all others to shame: It’s lightweight and easy to layer onto skin, and it never looks cakey or fake. It actually looks like skin (imagine that!), and it'll earn you compliments—lots of them. Not only that, but it’s also infused with hyaluronic acid to plump skin while white birch extract soothes and brightens, so you know the formula is working overtime every time you wear it.  

Where to Get It:

Below is an example of the amazing shade range, but you can shop the entire collection (32 shades!) exclusively in-store and online at Sephora, and online at beautyblender.com

beautyblender BOUNCE™ Liquid Whip Foundation in Shade 32 $40
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beautyblender BOUNCE™ Liquid Whip Foundation in Shade 20 $40
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beautyblender BOUNCE™ Liquid Whip Foundation in Shade 13 $40
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beautyblender BOUNCE™ Liquid Whip Foundation in Shade 27 $40
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beautyblender BOUNCE™ Liquid Whip Foundation in Shade 3 $40
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