The 15 Best New Beauty Products to Buy at Sephora

New beauty products from Huda Beauty, Shiseido, and Summer Fridays

Can buying a beauty product solve all your problems? Maybe not—but we know full well how powerful a brand-new lipstick (or perfume, or serum) can make us feel.  With that in mind, we present to you our new Shop series—a carefully curated collection of all the buzziest beauty products to feast your eyes on, maybe lighten your wallet with, and definitely feel great about. Our market editors will be scouring the interwebs and our favorite retailers to bring you the noteworthiest new beauty gems before you see them everywhere else. So, go ahead and shop—you deserve it.

If you're going to overhaul your beauty bag, chances are you wait until the start of each new season. The changing temperatures and trends coincide with the need for updated products, whether it's a cold-weather moisturizer or beach-ready sunscreen. But what about that time in the middle of the season when you don't technically need anything new but you're feeling uninspired by the current options sitting on your vanity?

As beauty editors, we're big advocates for switching up our routines to make sure they feel fresh, and we're advocating for you to do the same. Whether it's a new perfume that makes you feel energized or an updated red lipstick, beauty bag refreshes don't have to adhere to any timeline. Feel free to splurge and let the below products act as your inspiration, here's what to buy at Sephora when you need a pick-me-up.

The Overachiever High Coverage Concealer Hazelnut 0.34 oz/ 10 mL
Huda Beauty The Overachiever High Coverage Concealer Hazelnut $30

Not only does this concealer provide flawless coverage, but the cooling Zamac tip also helps to de-puff sensitive under-eye skin.

Minimalist Whipped Powder Blush Setsuko 0.17 oz/ 5 g
Shiseido Minimalist Whipped Powder Blush Setsuko $29

An air-whipped, cream blush that delivers a gorgeous matte flush in a single sweep.

Overtime Mask 2.25 oz/ 64 g
Summer Fridays Overtime Mask $44

Opt for this mild exfoliating mask, filled with superfood ingredients like pumpkin and apricot, whenever your skin needs an added boost.

Reset Pink Charcoal Scalp Cleansing Oil 6.7 oz/ 200 mL
Amika Reset Pink Charcoal Scalp Cleansing Oil $25

Looking to negate a week's worth of dry shampoo buildup? Use this pink charcoal cleansing oil to strip hair of dirt and oil pre-shampoo.

SpectraLite(TM) Faceware Pro
Dr. Dennis Gross Skincare SpectraLite Faceware Pro $435

Don't let this futuristic device overwhelm you. The hands-free mask, which delivers therapeutic red and blue LED light to support natural collagen production and zap acne-causing bacteria, is easy to use.

BOUNCE: Round Thermal Brush 10.5" x 1 3/4" x 1 3/4"
Sephora Collection Bounce: Round Thermal Brush $18

The price point and the fact that the bristles are infused with tourmaline ions to help dry hair faster, add shine, and eliminate frizz make this the perfect round brush.

Blueberry Bounce Gentle Cleanser 5.41 oz/ 160 mL
Glow Recipe Blueberry Bounce Gentle Cleanser $34

If your cleanser is more of a mild soap, it's time to rethink your process. Opt for this blueberry-infused cleanser packed with antioxidants, hyaluronic acid, and AHAs.

Sultry Eyeshadow Palette
Anastasia Beverly Hills Sultry Eyeshadow Palette $45

We're predicting this stunning, limited-edition palette will be your holiday-party go-to.

Ceramic Slip Cleanser 5 oz/ 150 mL
Sunday Riley Ceramic Slip Cleanser $35

This nourishing cleanser is the perfect cold-weather essential. It wipes away dirt and impurities while also hydrating your skin.

Hourglass Ambient Lighting Edit Volume 4

Hourglass Ambient Lighting Edit Volume 4

Score all your favorite hourglass highlighters in one thanks to this travel-friendly compact. Hurry, though. It's limited-edition. Note: The product has been discontinued.

Night Body Serum 3.4 oz/ 100 mL
Moroccanoil Night Body Serum $62

Visibly hydrate and firm skin overnight with this concentrated body serum.

Mia Prima Sonic Facial Cleansing Brush
Clarisonic Mia Prima Sonic Facial Cleansing Brush $99

We're obsessed with this handy facial brush that removes tough makeup and improves the appearance of pores over time.

Goodnight Glow Retin-ALT Sleeping Creme 1.7 oz/ 50 mL
Ole Henriksen Goodnight Glow Retin-Alt Sleeping Creme $55

Clock a full eight hours and wake up to more hydrated, younger-looking skin thanks to this anti-aging sleep cream.

The Brush Crush Heated Straightening Brush
Drybar The Brush Crush Heated Straightening Brush $145

Calling all multitaskers, this two-in-one straightening and drying brush was made for you.

Dior Diorific Mat Velvet Colour Lipstick

Dior Diorific Mat Velvet Colour Lipstick

We can't stop wearing this light mauve shade. Note: The product has been discontinued.

Up next: Byrdie editors always get compliments when they wear their hair like this.

Related Stories