Olivia Palermo’s New Beauty Campaign, Plus More News

We can barely wait for this new crop of 2015 beauty launches. [PopSugar]

News flash: The most effective beauty product you own is free (and in your freezer). [Makeup.com]

Olivia Palermo completely shines as the new face of La Mer—see the photos! [PopSugar]

Winter + hair = not-so-good news for your scalp. Click here for tips on how to get rid of those white flakes for good. [Purewow]

Obsession-worthy: Lena Dunham’s ‘80s-inspired Elle cover once again proves that she’s the coolest girl ever. [Huffington Post]

Rosacea sufferer? Here are the best budget-friendly products. [xoVain]

Target reveals its next designer collab, which includes more than just fashion. [SHEfinds]

Celebrity makeup artist and YouTube beauty guru, Lisa Eldridge, was announced the Creative Director of Makeup for Lancôme. Congrats! [Vogue]

Any news we missed? Tell us below!