7 Lessons We've Learned From the Biggest Names in Beauty

Updated 04/03/17
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Just as much as we champion breaking beauty rules and marching (or makeup-applying) to the beat of our own drum, there are certain subjects for which we seek an expert opinion. For things like choosing the perfect shade of foundation or eyebrow pencil or sifting through the sea of products to choose what's best, we're all for some experienced input. And who better to dish out advice on the beauty rules to live by than the women and men behind the makeup? We've rounded up the top beauty tips from the top talent in the industry.

Keep scrolling to study up on the seven lesson we've learned from the biggest names in beauty.

François Nars


Nars spilled his secret for gorgeous, naked-looking skin to W. "Use the right product and don't use too much of it," he advised. "I know that's a really simple statement, but the more you put on, the more you cover. So use a good product in a light formula. Start with little, then if you need a little bit more, use more. Transparency is more sexy than a full, pancake finish."

Bobbi Brown

Jake Rosenburg for The Coveteur

Brown is celebrated for her accessible approach to simple, natural beauty, forgoing over-the-top glamour and covering up in favor of revealing the beauty within. "Buying expensive products or buying all the products doesn't make you an expert," she told Into the Gloss. She learned this the hard way when she was beginning her career as a makeup artist. "I thought that if you went to Bergdorf Goodman and bought the most expensive products that they would be the best," she recalled. "With the help of my dad—he gave me his credit card—I went and bought all this stuff. I got home, opened up all these beautiful boxes, and it looked awful." Instead, seek out what best suits you.

Josie Maran

Thomas J. Story for Sunset

With her own natural line, it's no surprise that Maran is a big supporter of keeping things chemical- and cruelty-free. "When shopping for beauty products and planning your beauty routine, use the same guidelines you apply to grocery shopping," she advised to The Fashion Spot. "Go for pure and simple, like 100% pure, 100% organic; avoid chemical and complex. Make sure whatever you buy is labeled 'cruelty-free.' And the packaging should be biodegradable, recycled and/or recyclable."

Charlotte Tilbury

Oliver Holms for Harper's Bazaar

"The most common makeup mistakes are made when choosing foundation," Tilbury says. "The most important thing is to test out the color in a natural light to get your perfect match. If the light is too dark, it's likely that your foundation will be too dark. Also, people forget to match the skin on their neck and ears. Use your fingers to draw a line of foundation onto your cheek, neck, and ears, and if it is the right color, it should blend seamlessly into the skin."

Kevyn Aucoin

Ron Galella/Getty Images

In his book, The Art of Makeup, Aucoin outlines the ten most common beauty mistakes. One is not adapting one's makeup to their age and style. "The same makeup cannot be worn at 60 as at 16," the late makeup artist wrote. "I'm not just talking about the aging process here, because one can look great at any age. But many things can change over time—choice of colors, haircut—and the choice of makeup should change, too. The same clothes aren't often worn 20 years later, and the same should be true of makeup."

Rebecca Williams

Cheyne Tillier-Daly for InStyle Australia

Williams, the mastermind behind Becca cosmetics, says that her number one beauty tip is wearing crème or gel blush on the apples of the cheeks."Some women shy away from crème formulas, finding them hard to use or questioning their staying power, but they go a long way to making skin appear alive and healthy, create a youthful radiance and prevent skin from looking flat," she told StyleTails. "They are super easy to apply, even with fingertips, and can be layered with powder formulas for additional staying power."

Anastasia Soare

Courtesy of Anastasia Beverly Hills

If expert brows are what you're after, there's no better person to heed the advice of than the founder of Anastasia Beverly Hills. Soare spoke with Byrdie to offer her top tips for what she describes as "the most challenging part of the face." The biggest brow mistake she sees is picking a color that's too dark. "If you have light eyebrows, go one shade darker than your hair, and if you have dark eyebrows, you go one shade lighter," she advises. Then, pick the correct undertone. "If you have a cool undertone, you should use a product with an ashy color," Soare told us. "If you have warm undertone, you should go with something more golden."

For more genius beauty tips, discover what women over 80 have to say.

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