9 Beauty Brands That Are Supporting Ocean Conversation on World Oceans Day

Today, June 8, is World Oceans Day. It's a global initiative that celebrates, spreads awareness for, and helps conserve our shared oceans. Even though this is something that we should be doing year-round, having a specific day set aside is a nice way to reiterate its importance and remind us all of the (scary) facts. According to UNESCO, "land-based sources (such as agricultural run-off, discharge of nutrients and pesticides and untreated sewage including plastics) account for approximately 80% of marine pollution, globally."

Let's talk about plastic, specifically. Most of us use it, and discard it, daily—in fact, 220 million tons of plastic are produced each year. It has disastrous effects on marine life, causing the deaths of more than a million seabirds and more than 100,000 marine mammals each year. On top of that, it can collect in great floating masses, called gyres. Right now, there's a gyre floating in the pacific that's twice the size of Texas.

These facts are dispiriting at the very least. Hopefully, though, they inspire some urgency in all of us to decrease our impact on our planet (and our oceans, specifically). Luckily, we can lead a more eco- and marine-friendly lifestyle pretty easily. We can decrease our plastic use, which means opting for glass water bottles in lieu of single-use plastic ones, bringing our own shopping bags to the store, and storing take-out in our own containers. We can walk and bike more often. We can attend beach clean-ups...The little lifestyle tweaks are endless and impactful (Click here to see 10 things you can do to save the ocean).

What might be the easiest (and most fun) way to support the cause is by shopping responsibly, purchasing products only when you need them and from brands who are conscious of their environmental impact. Keep reading to see 9 beauty brands supporting World Oceans Day.


Coola Classic Face Organic Sunscreen Lotion SPF 50 $32

One of team Byrdie's most beloved sun-care brands, Coola, is taking an active role in World Oceans Day by partnering with an organization called Coral Gardeners, that plants healthy corals in our oceans and raises awareness for the importance of marine life (in case you didn't know, coral accounts for half of earth's oxygen). For every online purchase made on June 8, the brand will plant an additional healthy coral. That's an initiative we can get behind.


EiR NYC Surf Mud $24

We need to talk about sunscreen. Many sunscreens contain chemicals that have nasty environmental consequences, namely oxybenzone and octinoxate, which can lead to things like coral bleaching. EiR NYC's Surf Mud is an SPF 30 product that is 100% reef-safe and biodegradable. It contains no reef-harming chemicals, not oxybenzone, not octinoxate, nor octocrylene, homosalate, or octisalate. In fact, all of EiR NYC's sun products are made with 100% reef-safe ingredients, which is impressive and important, considering 6,000 tons of sunscreen are washed into the ocean every year...

Kevin Murphy

Kevin Murphy Easy Rider Anti-Frizz Creme $32

The Australian haircare brand has committed to producing all of its packaging with 100% recycled ocean plastic, in an effort to reduce its global and environmental impact. In doing so, the brand projects to save over 360 tons of new plastic each year. The brand is also partnered with EcoHeads, which is an innovative salon showerhead designed to save 98 gallons of water in a single basin. As such, we applaud Kevin Murphy's eco-conscious approach to beauty and haircare.

La Mer

La Mer Blue Heart Crème de la Mer $490

La Mer, which literally means 'the sea' in French, uses fermented marine ingredients in its cult-favorite products. In 2017, the brand launched the La Mer Blue Heart Oceans Fund in support of ocean conservation projects. Every year, La Mer team members around the world lead an effort to clean their local shores and beaches. According to Refinery29, the brand will donate $25 (up to $650,000) to the La Mer’s Blue Heart Oceans Fund for every social media post of the jar using the hashtags #LaMerBlueHeart and #LaMerDonation.

Love Beauty & Planet

Love Beauty & Planet Indian Lilac and Clove Leaf Positively Shine Shampoo $7

Love Beauty & Planet is supporting World Oceans Day in two ways. The first is by partnering with the Surfrider Foundation to organize 27 beach cleanups with nearly 2,000 people nationwide (click here for more information). The second way the brand is supporting the initiative is by releasing a limited-edition collection of beauty and personal care line of products packaged in bottles made from ocean bound plastic, called the Clean Oceans Edition. It will be available nationwide in July. Until then, shop for the brand's other products, which are all vegan and cruelty-free, and packaged in recycled material.

LUSH Cosmetics

Lush Shark Fin Soap $6

Lush is no stranger to donating to charitable causes. For World Oceans Day, the eco- and socially-conscious brand has re-released an old favorite: the Shark Fin Soap. 100% of the sales will support the Rob Stewart Sharkwater Foundation, which is dedicated to saving sharks, since the apex predator's populations have decreased by 90% in the past 40 years. The brand has also partnered with March For The Ocean, which is a grassroots campaign to inspire and promote marine-protecting legislation.

One Ocean Beauty

One Ocean Beauty Revitalizing Sea Serum $98

One Ocean Beauty is a high-performance skincare brand that's partnered with Oceana to give back to preservation efforts year-round. Its full line of skincare products are formulated with marine ingredients. Take this serum, for instance. It uses Antarctic marine actives as well as brown kelp from the French coast to reduce the appearance of fine lines, wrinkles and roughness.

Osea Malibu

OSEA Malibu Undaria Algae Oil $48

I was recently introduced to OSEA Malibu's line of skincare ingredients, and I can say with utmost certainty that I'm truly impressed. Everything I've tried so far, from the brand's cleanser to serums to body oils have been luxurious and effective (and by the way, Victoria Beckham is a big fan, too). For World Oceans Day, the brand is donating 20% of all online sales to the Surfrider Foundation, with is a non-profit dedicated to ocean preservation.


REN Atlantic Kelp & Magnesium Ocean Plastic Body Wash $27

REN has commited to producing zero waste by 2021. That means 100% recyclable packaging, refillable solutions, and bottles made from reclaimed ocean plastic. The brand has also partnered with the Surfrider Foundation to clean up beaches and oceans worldwide. This body wash, like other REN products, is packaged in upcycled ocean plastic.

Next up, the 18 most innovative SPF products you need to know about.

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