5 Beauty Brands That Are Going Beyond Light, Medium, and Dark


Original Illustration by Stephanie DeAngelis

Here at Byrdie, we know that beauty is way more than braid tutorials and mascara reviews. Beauty is identity. Our hair, our facial features, our bodies: They can reflect culture, sexuality, race, even politics. We needed somewhere on Byrdie to talk about this stuff, so... welcome to The Flipside (as in the flipside of beauty, of course!), a dedicated place for unique, personal, and unexpected stories that challenge our society's definition of "beauty." Here, you'll find cool interviews with LGBTQ+ celebrities, vulnerable essays about beauty standards and cultural identity, feminist meditations on everything from thigh brows to eyebrows, and more. The ideas our writers are exploring here are new, so we'd love for you, our savvy readers, to participate in the conversation, too. Be sure to comment your thoughts (and share them on social media with the hashtag #TheFlipsideOfBeauty). Because here, on The Flipside, everybody gets to be heard.




The beauty industry has long been conflicted by a limited approach to beauty norms. Whether it's been products formulated in a limited range of skin tone offerings, skincare that neglects entire sets of skin types, or narrow-minded beauty standards, these shortcomings have been all too common. However, there are certain beauty brands pioneering change and breaking the mold for inclusive beauty.

Some of these brands at the helm of positive change are long-established and have been working to shift the industry for years. Others are relatively new and are coming to the market fresh with new ideas of how the beauty industry can be transformed for the better. We reached out to five beauty brands leading the industry in celebrating diversity and championing inclusive beauty to have them share their stories and their message.

Keep scrolling to see what these mold-breaking beauty brands have to say.