If you've seen our Unboxed series, you know how much we love (carefully) tearing into a pretty package filled with makeup, skincare, and the occasional wildcard food or drink item. Even if we aren't always completely in love with all of the contents of a box, the actual process of receiving it in the mail, opening it, and being surprised by its contents is enough to get us to fork over the monthly subscription fee.
With so many different beauty boxes on the market, it's safe to assume that business is booming; it seems like everyone we know is separated by two degrees from someone who has a monthly subscription. And if you haven't taken the plunge into beauty box territory yourself, below are some interesting facts that might turn you into a convert.
There Are Hundreds of Different Subscription Boxes
Take a trip over to the ultimate subscription box directory, Hello Subscription, and you'll see that there are over 1,200 different beauty box subscriptions to choose from and a sea of more than 11,000 different subscription boxes total (including boxes in other categories like pets, crafts, and kids)! That's a whole lot of boxes.
You Can Get Clean Beauty Right to Your Doorstep
Finding the best clean beauty brands can take some trial and error, and that can get expensive. However, with clean beauty destinations like The Detox Market sending $90 worth of products to your door for $55 each month, you can try new brands without over-running your beauty budget.
Beauty Boxes Are a Global Market
For international beauty fanatics who love learning about different cultures' ingredients and trends, you can subscribe to a box service that sends you all things Korean beauty or even beauty staples from France. For example, if you love Korean face masks, Facetory will send up to seven sheet masks for you to try each month. For all of our french beauty lovers, OuiPlease curates a bi-monthly box full of luxe beauty products, homewares, and accessories fresh from France.
The Packaging Is All Part of the Experience
Carlos Soares Moreira, head of business development for GlossyBox, says the packaging is incredibly important: "We invest a lot in the experience. Last year, we changed the box so that it takes 0.8 more seconds to open. So, to open GlossyBox, you have to take the lid of the box, then untie the ribbon, then take the seal off and take the tissue off," he tells CBS News. Fascinating.
The Beauty Box Following Has Come a Long Way
Birchbox, the mother of all subscription boxes, raised a whopping $70 million in funding to start their company, and as of October 2018, they had more than 2.5 million subscribers. It's safe to say the company has come a long way from the small startup it began in 2010.
Some Boxes Give Full-Size Samples
Need a little more than just a tiny face mask or small perfume sample? Companies like BoxyCharm give away full-size products in each of their monthly boxes, many of which are lesser-known brands that you can "discover," so to speak, and share with your friends.
Many Major Stores Have Their Own Box Service
Retailers like Walmart and Macy's have their own beauty boxes. Instead of meandering the aisles, eyes glazed, throwing items into your basket that you don't necessarily need, let these major stores put together their own special boxes for you each month, and deliver them right to your doorstep.