This Makeup Brand Has Over 100K Monthly Searches (and You've Never Heard of It)


Isabella Behravan

Allow me to let you in on a little secret: We find many cool new beauty brands via our Instagram. And Beauty Bakerie, the company known for its long-lasting liquid lipsticks, just happens to be one of our most recent discoveries. With over 300,000 followers on the picture-sharing platform, a celebrity fan base that includes Beyoncé, and some pretty convincing videos, the brand is obviously doing something right. So we thought it was about time to test out Beauty Bakerie's makeup.

Upon receiving my box of goodies from the brand, I was delighted to find adorably packaged goods with bakery-themed names like the Neopolitan EyesCream Palette and Berried Lip Whip. While I half expected these products to smell just as sweet as their names implied, there was not even the faintest whiff of fake vanilla. After opening, examining, and sniffing every last product, I started my swatching. It didn't take long to see what all the hype was about—each and every formula from the liquid lipstick to the cream eye shadow was vibrant, smooth, and pretty darn durable. To find out just how well Beauty Bakerie's most popular products performed, keep on reading for my tried-and-tested reviews.