The number of times we've tried to recall (with little luck) what life was like before dry shampoo is borderline infinite. For one, our hair was a heck of a lot less healthy—as was (most likely) our parents' water bill. But of course, and as fellow dry shampoo addicts you'll understand this, not all formulas are created equally. Some leave our hair painfully chalky with a zombie apocalypse–esque finish, some mysteriously make our hair greasier, and some yield heady smells that latch onto strands with a stubbornness necessitating an old-fashioned shampoo anyways. In other words, with the wrong dry shampoo, the application can be a wash.
But when a dry shampoo does succeed, well, so begins a loving relationship that's pretty hard to compete with. Thus, you can imagine our intrigue when we heard there's one dry shampoo, in particular, the world is rather obsessed with. Globally, two bottles of the stuff are sold every second, and to make matters even more enticing, the dry shampoo comes in at a nifty $10 or less (depending on where you make your purchase). So… any guesses? We'll let you think before we drumroll.
And.....it's Batiste! As reported by the Daily Mail and according to a recent bout of research conducted by the brand itself, the market giant sells 2.25 cans every single second worldwide. I mean, that's a lot of dry shampoo, folks.
"In the past year alone, Australian shoppers have spent more than $40 million on dry shampoo, leaving no doubt that women are embracing this instant hair revitalizer as a way of life," Batiste revealed. Apparently, the brand is one of the country's top performers (holding a market share of 63%) and it's the number one choice for shoppers in the UK.
"Our brand offers a cost-effective and convenient antidote to oily, lackluster locks and has become a staple in the beauty arsenals of celebrities and hairstylists," the brand shared. And as a unanimous Byrdie editor favorite, we have to agree. Not only do we love the fresh original (shown above) we also love the line's vast variety. If you're unfamiliar, it comes in 15 cheekily packaged scents and even caters to different hair colors—from blonde to brunette to black to red. Another fun fact? The brand has actually been around since the 1970s. (Which makes us wonder why we were dumping legitimate baby powder on our scalps all throughout middle school?) Alas, we digress.
So, to continue on in the name of affordable oil-sopping (and really, who can afford to pay more than $20 on something used so arduously anyway?), we've rounded up four more wallet-friendly formulas we think grease-prone strands and stress-prone budgets alike will appreciate. Keep scrolling for Team Byrdie's favorites!