When it comes to finding the perfect foundation, we're not in the business of settling. We want one that matches our skin tone regardless of season, provides coverage but doesn’t feel heavy, gives us glowing skin, is long-wearing, and preferably has a clean formula. And, countless makeup launches and copious formula options make it difficult to even know where to start.
Fact: we take consumer reviews very seriously. Being able to see real-life people telling real-life accounts of their experience with a product we’ve been eyeing is one of the greater joys of online shopping. So when we stumbled upon this foundation at Ulta (it has over 13,000 reviews—9000 of which are five stars), our ears perked up. We know how hard it is to find "The One." Loved by celebrities, makeup artists, and everyday reviewers alike, read on to see which foundation has made its way to the top of everyone’s list.
The product is the BareMinerals Original Foundation Broad Spectrum SPF 15 ($31). With a shade range of 30 colors, this mineral-based loose powder foundation has a buildable formula that lets you customize coverage from sheer to full. And while dry-skinned folks may have had the urge to click out once they read “loose powder foundation,” hear us out. One of the main product claims is that it gives off a luminous look to the skin, and dozens of reviewers agree, claiming the product doesn't dry out their skin, but, rather, keeps it looking bright and feeling hydrated. And for those with oily skin, a mineral-based foundation can help keep your oil at bay. According to makeup artist Samantha Agostino, “A mineral powder foundation helps absorb any excess oil on the skin without clogging pores like a traditional liquid or cream-based foundation.”
Meet the Expert
Samantha Agostino is a New York-based professional makeup artist specializing in the high-end bridal market. She has extensive experience creating makeup looks for editorial campaigns and video shoots, and formerly held the title of Master Artist at the Chanel Beauté Atelier in Soho. She has also led teams of makeup artists to create makeup looks for NYFW and NYFBW.
Along with reviewers, Hailey Bieber has raved about the line’s clean beauty approach, which focuses on eliminating toxic or harsh ingredients. And with consumers becoming more and more aware of what they’re putting on their skin, we’re sure the foundation’s 5-ingredient list is one of the reasons it’s so popular. The 100% vegan formula is free of parabens, phthalates, mineral oil, and other skin-irritating ingredients. What it does have? A label with ingredients you can actually pronounce including zinc oxide and titanium dioxide (for that sun protection).
If you’re new to mineral foundation and are unsure of how to apply, Agostino recommends a kabuki brush for a lighter veil and a denser brush with tightly packed bristles for more coverage. “Applying in a circular motion provides a more even application and allows for layering if needed,” she recommends. And because of its lightweight, breathable formula, it’s ideal for a big event or wedding. “I loved using this foundation on brides,” she says. “It's easy to use and allows your skin to breathe (but still creates a flawless finish).”
While mineral makeup is still working hard at earning the title of “sexy” and “mainstream,” reviews suggest bareMinerals did it right with this one. It’s the “mineral foundation that changed everything” according to the brand, and we’re all for products that do good, feel good, and are made with all the good stuff and none of the bad stuff. BRB while we add to cart.
Next up: Our writer tried the tinted oil foundation everyone is talking about on Instagram.