This Skincare Brand Just Took a Huge Stand Against Photoshopping—See the Photos

We all know that the images we see plastered across magazines aren't exactly real in the true definition of the word. They're usually altered in some way, shape, or form. Skin is smoothed out here, waists are cinched in there, and the resulting picture looks different than the original. That's clearly an issue since it becomes society's new standard for beauty. When these beauty standards are exclusive and narrowly defined, they're unachievable—even dangerous.

One luxury skincare company, Babor, is trying to change that with its new collaboration. The brand is partnering with the All Woman Project, a foundation that promotes body positivity and confidence in women everywhere. It also strives to put an end to photoshopping. It's the first North American collaboration in Babor's 61 years of existence, and the campaign imagery has just been released. The photos are completely un-retouched and completely stunning.