Alicia Yoon

• Alicia Yoon is a Korean beauty expert with over 15 years of experience in K-beauty
• She went to Harvard Business School, then went on to create Peach and Lily in 2012
• She covers the latest skincare trends and innovations from Korea 

Education

 Alicia Yoon received her Bachelor's degree in Philosophy from Columbia and her MBA from Harvard Business School. 

About Byrdie and Dotdash

Byrdie is part of the Dotdash publishing family. For more than 20 years, Dotdash brands have been helping people find answers, solve problems, and get inspired. We are one of the top-20 largest content publishers on the Internet according to comScore, a leading Internet measurement company, and reach more than 30% of the U.S. population every month. Our brands collectively have won more than 20 industry awards in the last year alone and, most recently, Dotdash was named Publisher of the Year by Digiday, a leading industry publication.