Alicia Yoon

• Alicia Yoon is a Korean beauty expert with over 15 years of experience in K-beauty.
• Alicia attended Harvard Business School, then went on to create Peach and Lily in 2012.
• She covers the latest skincare trends and innovations from Korea. 

Experience

A certified esthetician, Alicia is also a Harvard Business School graduate. She was named to WWD's list of the 25 Most Innovative Beauty Executives and serves on the Cosmetic Executive Women (CEW) Board of Governors. 

Education

Alicia received her bachelor's degree in philosophy from Columbia and her MBA from Harvard Business School. 

About Byrdie and Dotdash

Byrdie is part of the Dotdash publishing family. For more than 20 years, Dotdash brands have been helping people find answers, solve problems, and get inspired. We are one of the top-20 largest content publishers on the Internet according to comScore, a leading Internet measurement company, and reach more than 30% of the U.S. population every month. Our brands collectively have won more than 20 industry awards in the last year alone and, most recently, Dotdash was named Publisher of the Year by Digiday, a leading industry publication.