New York, New York
- Harvard Business School
- Columbia University
- Alicia Yoon is a Korean beauty expert with over 15 years of experience in K-beauty.
- Alicia attended Harvard Business School, then went on to create Peach and Lily in 2012.
- She covers the latest skincare trends and innovations from Korea.
A certified esthetician, Alicia is also a Harvard Business School graduate. She was named to WWD's list of the 25 Most Innovative Beauty Executives and serves on the Cosmetic Executive Women (CEW) Board of Governors.
Alicia received her bachelor's degree in philosophy from Columbia and her MBA from Harvard Business School.