Like French women, Aussies have an enviably effortless approach to beauty. They’ve perfected tousled waves, minimal makeup, and the appearance of sun-kissed skin. But although it may seem like they’ve just come back from a day at the beach, the truth is there’s a lot that goes into their beauty routine.
“People think Aussies are really laid-back about beauty, which I don’t believe is true,” shares Australian-based Frank Body’s co-founder, Jess Hatzis. “I think we put a lot of effort into it, but in less obvious ways.” For instance, like K-beauty devotees, Aussies favor facials, a healthy complexion, and protecting skin from sun damage above all else. Byrdie AU editor Lisa Patulny adds that when your skincare routine does all of the heavy lifting, you could go minimal on the makeup.
Keep scrolling for more Aussie skincare, makeup, and hair secrets you’ll want to make note of.
The Australian sun can be really harsh, which is why Aussies like Pistol PR founder Kate Williams love sunscreen. Because Australia has the highest number of skin cancer cases in the world, sun protection is part of everyday life from an early age, explains Williams. “Growing up, my school wouldn't let students into the playground at lunch without a full-coverage hat, and our mum forced us to wear a rash guard at the beach.” Williams applies Australian Ella Bache or K-Beauty brand IPKN Big Apple Sun Cream SPF50 every day (even in the winter), and when she’s running around the city for meetings, she carries IPKN City Proof Sun Mist SPF30 for easy application.
Undone Hair Is a Lifestyle
Australian women have a way of looking effortlessly beautiful and have mastered the tousled hair look. Lano founder Kirsten Carriol explains that that’s because groomed and over-blown-out hair looks like you’ve tried too hard. “It’s all about beach hair,” shares the Aussie native. Her beauty secret is to scrunch O&M Rootalicious Root Lift Mousse into dry hair for voluminous locks.
Skincare Is Everything
When it comes to makeup, less is more. Byrdie AU editor Lisa Patulny explains, “Australian women are really into investing in skincare, facials and clinical treatments—everything from peels to laser—so they can go super minimal on foundation and concealer. A healthy, clear complexion is the ideal, and when your skincare does all the heavy lifting, not much else is necessary to achieve it.”
IMG model Annabella Barber recommends using vitamin A. “I love to feel confident with and without makeup, so I invest a lot in looking after my skin and staying one step ahead to avoid a breakout or loss of hydration mostly due to work and traveling.” Her go-to product: Osmosis Correct Serum. “It keeps my skin rejuvenated and helps heal acne scars or any redness. It is also free of heavy chemicals, parabens, artificial colors, and fragrances, which I’m always a supporter of.”
Natural skincare is also favored among Aussies. “Jojoba oil and tea tree oil solve everything,” says Jasmine Garnsworthy, owner of The Buff. “Australians know nature’s got the answer to most problems—breakouts, wrinkles, and dry skin included. We turn to jojoba oil, which is widely farmed in Australia, to moisturize and hydrate our skin, and swear it’s the best answer to acne scars, tired skin, and breakouts—particularly when mixed with tea tree oil, a native plant that’s super antiseptic. Together, jojoba and tea tree oil make a powerful, natural blend that won’t clog pores and can help manage breakouts while also hydrating and softening the skin.”
Bronze Without the Rays
Celebrity makeup artist Tobi Henney says Australian women love to add a touch of bronzer to their makeup look or body, especially in summertime. “A creamy bronzer is a great makeup bag staple in Australia,” she shares. Her product suggestions: Chanel Soleil Tan de Chanel, Becca Sunlit Bronzer, or The Base Velvet Bronzing Makeup Base.
A HEALTHY LIFESTYLE IS A MUST
Frank Body’s co-founder Jess Hatzis favors natural ingredients, daily exercise, lots of water, and alcohol once a week. “It’s not about a cabinet full of hundreds of products, but a concise collection of effective products that do what they say they will, combined with a healthy lifestyle.”
Want more international beauty tips? Check out nine beauty secrets Italian women know (but you don’t).