16 Buzzy New August Launches We Can't Stop Talking About

We'll be frank: Being a beauty editor comes with a lot of perks. We realize not every job allows you to be the first to test Pat McGrath's latest launch or swatch Charlotte Tilbury's newest lipstick before it hits the market—therefore, we take our good fortune very seriously. Scan any beauty editor's desk, and you'll likely find a mess and a barrage of products from the best and buzziest brands in the industry, from Milk Makeup to Maybelline. We consider it our civic duty to spray, swatch, and blend them all to report only the best to our readers. Each month, we'll be sharing the coolest new products that'll make you scream, "Take my money!" (Apologies in advance to your bank account.)

For August, we're seeing new launches from Wander Beauty, Kat Von D fragrances, and more. Keep scrolling to see all the best new products launching this month.