Here at Byrdie, we work tirelessly to bring you the best in beauty—from a leave-in conditioner that will change your life (check out Reverie’s Milk, $42) to the perfect lipstick shade for your unique skin tone. In order to perform our duty as beauty editors, we’re constantly trying and discovering new products—a lot of new products.
Surprisingly, it never gets old, which is why each month, we’re excited to bring you a new slew of products to obsess and lust over. Maybe it’s the fact that each of these has the possibility to become someone’s new holy grail, or maybe it’s just the fact that thrill of trying a truly kick-ass product for the first time will never fade—whatever the reason, we’ll never tire of sharing the coolest new innovations.
This August, there are 15 beauty products buzzing on our radar. From an iridescent, holographic highlighter we want to swipe everywhere to a soothing mask that’s perfect for sunburns, we think you’ll find a new love (or two) ahead. Keep scrolling to see the best new products launching in August!
Peach Andre champagne is to Veuve Clicquot like normal moisturizer is to this luxurious version from Guerlain. Made with royal jelly from a rare bee (how fancy), it’s filled with vitamins, lipids, and essential fats that help your skin better protect itself.
This silkening in-shower treatment gives tired, sad blond strands their luster back. Mist it through your hair after shampooing, leave for one to three minutes, then rinse it out. It’s like conditioner, but more restorative.
Though this may look like a face oil, it’s not—in fact, you’re supposed to ingest it. These French apothecary flower elixirs are formulated from wildflowers picked in the most pristine areas of France, and are targeted towards issues like jet lag, sleep, stress, and more. Put a drop in your water or directly on your tongue, and feel the benefits.
A new line of organic oils made with ayurvedic formulas in mind, Uma’s latest offering is a chicly packaged clay mask. Made with turmeric, neem, cinnamon extract, and more, it banishes breakouts in one go without drying your skin.
Not to state the obvious, but highlighters are having a moment right now. Milk Makeup’s version is different from the rest though. First of all, it’s holographic. The purple-tinged stick leaves an iridescent glow that reflects different shades in the rainbow, depending on where the light hits. Second of all, it’s buildable. If you don’t want to look like a walking disco ball (even though we think now is the time to try), pat the formula in with your fingers for a subtle glow instead.
This Tamagachi-looking keychain was created in collaboration with London-based illustrator Anke Weckmann. We’re obsessed because 1.) how cute is Max? and 2.) the tinted balms inside are actually super hydrating and made with a blend of shea butter and mango seed butter.
Skinceuticals’ new gel mask is formulated especially for sensitive or problematic skin. Made with anti-inflammatory and antiseptic botanicals to soothe and hyaluronic acid to plump it, it’s perfect for a sun-ravaged or irritated complexion—or just skin that needs a little extra TLC.
Fans of L'Oréal’s cult-favorite Voluminous Mascara Carbon Black ($6) will want to snatch up the newest companion. This primer coats each lash with tiny fibers and helps stretch every lash to its full potential when you apply mascara after.
These adorable lippies combine the color payoff of a lipstick with the soothing, moisturizing properties of a balm, and we can’t get enough. Infused with hydrating murumuru butter, it’s rich, buttery texture conditions your lips while delivering major pigment.
Vitamins A and C might get all the glory, but vitamin B is the quiet ingredient that could make all the difference in your skin. This rich, hydrating cream from Kat Burki is vitamin B–intensive, featuring ingredients like niacin amide, panthenol, and more, as well as glycolic acid for gentle exfoliation and an organic sulfur compound that helps your skin better absorb the plumping ingredients. It’s perfect for aging skin that’s losing elasticity, but be warned: You’ll want to slather it everywhere.
Our hearts skip a beat every time Anastasia Beverly Hills releases a new product, and the brand’s August launch is no exception. The new foundation sticks are creamy and blendable, and come in a wide variety of skin tones with seven more launching later this fall. Keep an eye on the website—they’ll be launching in August.
This QVC-exclusive Kate Somerville serum is with not one, not two, but three different sizes of hyaluronic acid to help plump up deep wrinkles over time. The result? Smoother skin with less fine lines.
We’ve already professed our love for Huda Kattan’s Lip Pencils, and the newest matte lipsticks don’t disappoint. The formula is watery than you might expect, but dries to a super-matte finish with none of the creasing or flaking. Plus, the colors are so good.
What’s chicer than Caudalie’s Beauty Elixir? Caudalie’s Beauty Elixir with a Jason Wu makeover. Adorned with lace details taken straight from Wu’s S/S 16 collection and topped in gold, it practically screams Buy me now.
We love a well-curated beauty kit, and Julep’s Trend in 10 sets have just one mission: to help every woman create a makeup look in just 10 minutes. With everything you need to create a wedding look, a going-out look, and even a Korean skincare ritual, you’ll want to snatch these up quick.
Which of these launches are you most excited to try? Tell us below!