15 Beauty Launches to Obsess Over in August

Here at Byrdie, we work tirelessly to bring you the best in beauty—from a leave-in conditioner that will change your life (check out Reverie’s Milk, $42) to the perfect lipstick shade for your unique skin tone. In order to perform our duty as beauty editors, we’re constantly trying and discovering new products—a lot of new products.

Surprisingly, it never gets old, which is why each month, we’re excited to bring you a new slew of products to obsess and lust over. Maybe it’s the fact that each of these has the possibility to become someone’s new holy grail, or maybe it’s just the fact that thrill of trying a truly kick-ass product for the first time will never fade—whatever the reason, we’ll never tire of sharing the coolest new innovations.

This August, there are 15 beauty products buzzing on our radar. From an iridescent, holographic highlighter we want to swipe everywhere to a soothing mask that’s perfect for sunburns, we think you’ll find a new love (or two) ahead. Keep scrolling to see the best new products launching in August!