A while back, we shared the exciting news that ASOS, our favorite Brit-based clothing, makeup, and skincare destination, was rebranding its entire beauty section in an effort to better represent its diverse customer base. To show that the brand was walking the walk and not just talking the talk, it unveiled a stunning new ad campaign (which also gave us all a sneak peek of its new namesake beauty line that’s set to debut soon). All good news, yes?
Well, today is the day that the changes have gone into effect, and we couldn't be happier. We still have access to an incredible selection of beauty products and brands, but now it means a little more, knowing that everyone, no matter what age, gender, body type, or aesthetic, is welcomed and included. To celebrate, we’re rounding up a small selection of our favorite makeup and skincare products available at ASOS now. Keep reading to see them all.
This mascara thickens, lengthens, and curls lashes after a quick application from its guitar-shaped wand. It only makes it better that it's packaged in this super-chic silver squeeze tube.
3INA is a super-cool brand that makes products across makeup, skincare, and nails. This micellar gel soaks up makeup, dirt, and debris from your skin while nourishing it with witch hazel, aloe, and chamomile.
This product is so cool. It's a small book of 50 separate sheets of pink paper. All you do is tear out one and then pat it into the skin on your cheeks. A natural pink stain is left behind. We like using these for travel purposes since you don't have to worry about compacts or powders spilling or breaking.
This product from NYX is an oldie but a goodie. It's one of the only drugstore brow products that performs just as well as its high-end counterparts. Plus, we love when a brow product comes with an attached spoolie (it makes everything easier).
Open this container, and you'll find tiny blue and pink rubbery capsules inside. In the morning, reach for the pink. At night after cleansing, reach for the blue. Each one is filled with antioxidant-rich moringa oil to combat the aging effects of pollution.
This eye shadow palette includes nine highly pigmented shades in a variety of shades. You can create subtle nude-toned looks for the office, or darker, earthier looks for dinner and drinks.
This is a best-selling personal care product on ASOS's website. It's a tooth polish that removes stains and stops teeth from yellowing. It's also 100% natural and suitable for sensitive teeth.
After your pearly-whites are nice and clean, apply one of Lime Crime's liquid lipsticks. The formula is almost a stain, so once it's on, it won't budge. We also like how nice and lightweight it feels on the lips.
This paper mask is infused with real activated charcoal to draw out impurities and toxins from the skin. The tomato extract also works to treat and defend against acne eruptions.
This is one of our all-time favorite skincare products. It's a richly moisturizing face cream that feels like butter. Trust us, it's dreamy. It's also French girl–approved and a staple in French drugstores.
Another star product from 3INA, this kajal eyeliner was made to assist you in creating the perfect smoky eye look. Its rich and creamy color is easily blend-able. Apply it along your lash line, and smoke it out with a fluffy brush for a lash-boosting effect.
This K-beauty hydrogel sheet mask is created with coffee beans for their high concentration of beneficial antioxidants. The gel texture is super cooling and soothing on dull, tired skin. (Take it from us, use this the morning after you've had one too many drinks; it will help immensely).
This brand, Winky Lux, creates lip products that react with your skin's pH to create the perfect shade of unique pink. This one in particular has a shimmery finish and smells delightfully of fresh coconut.
This is another all-star product that's basically made a permanent home for itself in our beauty routine. Apply on clean, wet skin and let it sit for a few minutes. After, your skin will be a little more glowy and sun-kissed (and moisturized, thanks to the sweet almond oil inside).