ASOS's New Crayola Collection Is Makeup Nostalgia at Its Finest

Updated 06/13/18
ASOS Crayola makeup review: set of three Crayola makeup crayons

Between the new four-colour click-up pens from Clarins and the grown-up body mists from Jo Loves, beauty is having a real throwback moment right now. However, nothing will transport you back to your childhood quite like ASOS's new Crayola collaboration.

The products launched today exclusively on ASOS, and we're in love. Crayola has lent its iconic squiggly lined packaging, handy crayon format and colour know-how to build a 58-part collection of only the brightest coloured makeup pigments out there. Oh, and the brushes with which to apply the products. Another plus? it's all cruelty-free and vegan.

ASOS Crayola beauty review: ASOS Crayola eye crayons

With that true-to-memory yellow-and-green packaging, the collection is undoubtedly intended to incite a serious session of reminiscing, but the formulas inside the cute packaging stand up too—the pigments go on to skin just as bright as a Crayola crayon draws on to paper.

ASOS Crayola beauty review: ASOS Crayola eye crayons

If you're struggling to see the connection (or work out why a brand like Crayola would want to tread into the beauty space), think about it this way: Just as your pudgy toddler hands struggled to scribble down anything resembling a neat picture at nursery, the new Crayola range is fundamentally the makeup equivalent of colouring outside of the lines. Its bright shades and fun formats are designed to help you push boundaries with your beauty look and, quite frankly, to have fun with makeup again. And there's a lot of fun to be had—as you'll see from ASOS's campaign photos for the launch.

ASOS Crayola makeup review: woman with circular makeup design

Okay, we don't expect you to re-create this look verbatim, but it's a great example of just how punchy the pigments are. And you know how much we love a yellow eye shadow.

ASOS Crayola makeup review: woman with blue and black eyeliner

We love this modernist-style eyeliner design.

ASOS Crayola makeup review: woman with multicoloured eyeliner

This one has all the makings of a festival makeup look far cooler than any glitter concoction. Or draw the multicoloured segments tighter to the lash line for something a little more low-key.

Shop the Products You'll Have the Most Fun Playing With

ASOS Crayola makeup review: Crayola Eyeshadow Palette Mermaid
Crayola Eye Shadow Palette in Mermaid $18

There isn't a single shade in this palette that we wouldn't want to wear.

Crayola Customisable Lip Palette
Crayola Customisable Lip Palette $22

There's just so much lip potential lying in this one palette. The shades are basically just melted-down lip crayons, so they go on smoothly. There's also plenty of colour payoff.

Crayola Colour Crayon Trio in Macaron
Crayola Colour Crayon Trio in Macaron $18

Buy two of these trios: one to wear now and one to lock away in your makeup time capsule. You can use them across the eyes, lips and cheeks.

Crayola Mascara in Turquoise Blue
Crayola Mascara in Turquoise Blue $10

The cyan shade of this mascara is super bright, but what else would you expect from a brand like Crayola?

ASOS Makeup Brush and Pencil Case Set
ASOS Makeup Brush and Pencil Case Set $25

Remember the joy of a fresh set of stationery right before the school year? Well, this is that feeling times 10. ■

Next, we'd like a Saved by the Bell x MAC collab and a Powerpuff Girls perfume, please.

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