9 Next-Level BB Creams Korean Women Swear By

Over the past five years, BB creams have become a staple in any American beauty girl’s arsenal, but Korean women have been using the stuff for decades. BB cream first burst onto the South Korean beauty scene about 30 years ago. In fact, Alicia Yoon, founder of Korean e-boutique Peach & Lily, says BB cream is the one product that represents the very essence of Korean beauty innovation.

At its core, BB cream is an all-in-one product that combines moisturizer and sunscreen with anti-aging and brightening benefits, plus the coverage of face makeup. “Korean women popularized the BB cream as an alternative to foundation because they were looking for a product that would provide coverage while having a variety of skin-benefitting properties,” explains Charlotte Cho, founder of online Korean beauty shop Soko Glam

Today, it seems like every American beauty brand has a BB Cream, but they’re not all up to Korean women’s standards. That’s why, with the help of Yoon and Cho, we put together this list of nine BB creams real women in Korea use and love. Interested? Let’s go shopping for BB creams!