Ashley Tisdale's New Makeup Line Is a Cross Between Pro Makeup and Glossier

It's been a lively year for Ashley Tisdale's beauty career. Two years ago, the former Disney channel icon delved into the makeup space by launching a capsule collection for BH Cosmetics called Illuminate. The line featured a range of user-friendly, multi-use palettes containing everything from eye shadow, blush, bronzer, and highlighter to lip-and-cheek tints—all priced reasonably from $7 to $12. Most celebrities who dabble in the beauty industry probably would have stopped there. But inspired by mid-2000s Hollywood beauty moguls like Jessicas both Simpson and Alba, the performer decided to take it one step further. This past year, Tisdale acquired Illuminate Cosmetics, taking over as CEO. Tisdale was inspired to gain full control of the brand vision by the women who were buying her Illuminate products—women who were "just like me," Tisdale says, in that they were makeup lovers who wanted something in between a professional-level makeup kit and the minimal routine of a Glossier girl. Tisdale wanted to cater personally and directly to those consumers.

Beauty business ownership is a tricky beast, and Tisdale has put in countless hours into fundraising, reformulating, and coming up with a new website and new product launches, which will hit the brand website in 2019. "We're considered a startup," Tisdale tells Byrdie. "This is obviously not easy, but it's so exciting." Meanwhile, she continues to expand her music career. A new single from her upcoming album, Symptoms, will be available November 8. Again, she's had a busy year.

Tisdale was able to squeeze us in for a quick chat to talk all things makeup—from what to expect from Illuminate 2.0 to her favorite product hacks to her cringiest past makeup moment. Keep scrolling to read what Tisdale had to say.

Next: Check out our exclusive interview with Kiernan Shipka.