As of late, we've been noticing a pattern all over our social media feeds: Blonde hair is going from warmer tones to much cooler ones. Our favorite celebrities have caught on, and we've been seeing it all over the red carpet and in paparazzi shots, too. We're not going to lie—we're really loving it. The trend is ash-blonde hair, and we have a strong hunch it's here to stay.
"Ash-blonde hair is a much cooler color tone than normal blonde hair. It is the opposite of gold-blonde hair," says Cutler Salon colorist Carly Militello. "Blonde tones are on a spectrum of warm (honey, gold) to cool (wheat, cool beige, ash). Ash is the coolest of all the blondes. In extreme ashy blondes, the color can look white (platinum) or gray."
Not to deter you, but something to keep in mind is that ash-blonde hair requires a little more upkeep than other blonde tones. "Naturally, hair color's nature is to fade to warm, so ashy tones may need special shampoos that act as an extra ash glaze in between your color services," Militello says. "The most important thing to keep all color on tone is a professional brand of shampoo and conditioner. Cheaper shampoos can make color brassy."
With that in mind, if you're looking to try this cool hair trend, we've rounded up hair inspiration for you.
Keep scrolling to see the different types of ash-blonde hair out there.
Beyoncé's blonde has ashy undertones that go well with her glowing skin.
On the other side of the spectrum, you can near platinum like model Soo Joo. How amazing are her matching brows?
Gigi Hadid's natural blonde is an ash-blonde that she highlights with brighter tones, bringing out her bright green eyes.
Gwen Stefani sports a platinum hair look, making sure even her roots are just as bright as the rest of her look.
Jennifer Aniston goes the muted route with all ash-blonde look.The cool lowlights bring out the ashiness of the lighter blonde, too.
Elisabeth Olsen does an ombré with her ash blonde at the roots, going lighter down her strands. This is a great option if you don't want to deal with having to get your roots constantly touched up.
Amanda Seyfried also sports an all-around ash-blonde look. Her cool-toned lip is a great statement that complements her hair well.
Model Lara Stone has ash-blonde undertones underneath platinum locks.
Kim Kardashian West's blonde is also a near platinum, but she opted to leave her roots dark.
Jennifer Lawrence has an ultra-cool blonde color with slight ash-blonde undertones.
Julianne Hough's blonde is almost icy cool, with only a little bit of ashiness toward her roots.
Karlie Kloss is sporting platinum, but she keeps her brows natural to add contrast.
Michelle Williams has always had a light, cooler-toned blonde look.
Dakota Fanning has a softer shade of blonde.
Margot Robbie's cool-tone roots balance her bright blonde tips.
Next up, check out the best hair extension brands.