As of late, we've been noticing a pattern all over our social media feeds: Blonde hair is going from warmer tones to much cooler ones. Our favorite celebrities have caught on, and we've been seeing it all over the red carpet and in paparazzi shots too. We're not going to lie—we're really loving it. The trend is ash-blonde hair, and we have a strong hunch it's here to stay.
"Ash-blonde hair is a much cooler color tone than normal blonde hair. It is the opposite of gold-blonde hair," says Cutler Salon colorist Carly Militello. "Blonde tones are on a spectrum of warm (honey, gold) to cool (wheat, cool beige, ash). Ash is the coolest of all the blondes. In extreme ashy blondes, the color can look white (platinum) or gray."
Not to deter you, but something to keep in mind is that ash-blonde hair requires a little more upkeep than other blonde tones. "Naturally, hair color's nature is to fade to warm, so ashy tones may need special shampoos that act as an extra ash glaze in between your color services," says Militello. "The most important thing to keep all color on tone is a professional brand of shampoo and conditioner. Cheaper shampoos can make color brassy."
With that in mind, if you're looking to try this cool hair trend, we've rounded up hair inspiration for you.
Click through to see the different types of ash-blonde hair out there.
Beyoncé's blonde has ashy undertones that go well with medium/tan skin.
On the other side of the spectrum, you can near platinum like model Soo Joo.
Gigi Hadid's natural blonde is an ash blonde that she highlights with brighter tones.
Gwen Stefani also sports a near-platinum hair look.
Jennifer Aniston goes the muted route with all ash blonde.
Elisabeth Olsen does an ombré with her ash blonde at the roots, going lighter down her strands.
Amanda Seyfried also sports an all-around ash-blonde look.
Model Lara Stone has ash-blonde undertones underneath platinum locks.
Kim Kardashian West's blonde is also a near platinum.
Jennifer Lawrence has an ultra-cool blonde color with slight ash-blonde undertones.
Julianne Hough's blonde is almost icy cool.
Karlie Kloss is sporting platinum.
Michelle Williams has always had a light, cooler-toned blonde look.
Dakota Fanning has a softer shade of blonde.
Margot Robbie's cool-tone roots balance her bright blonde tips.
Next up, check out the best hair extension brands.