Step Into Spring with the Best New Beauty Products Launching This April

These are just a few of our favorites.

Superbloom Collection

Orly Beauty

Hold onto your umbrellas, it's officially spring. After spending most of the winter indoors, this much-needed break from cold weather has us dancing in the rain—not literally, but you get the point. With a change in season, comes a change in our beauty routines (hello, SPF!), so what better time to check out the best new products on the beauty horizon? Ahead, we’ve put together a comprehensive list of our favorite hair, skin, makeup, fragrance, and wellness releases this April.


Cryotherapy Ice Roller
StackedSkincare Cryotherapy Ice Roller $75

On April 13, StackedSkincare’s wildly popular Cryotherapy Ice Roller ($75) is getting a facelift (pun intended). The new egg-shaped rolling barrel soothes hard-to-reach spots, while the stainless steel design helps to decrease swelling and general discomfort. 


Côte du Paradis Eaur de Parfum
LAKE & SKYE Côte du Paradis $98

This fresh scent from LAKE & SKYE evokes summer on the French Riviera. Côte du Paradis ($98) includes notes of palo santo, almond, tonka bean, and vanilla, making it the perfect warm and woody alternative to your usual springtime floral scent.

Orly Beauty

Orchid You Not Nail Lacquer
Orly Beauty Orchid You Not $10

Orly Beauty has launched a new range of one-step sparkling and sheer lacquers. These polishes are specially formulated to eliminate the need for a base coat or topcoat, cutting down the time required for your at-home mani. Plus, they also include argan oil, pro-vitamin B5, and vitamin C, so the shades—our favorite is Orchid You Not ($10)—look pretty while boosting nail thickness and growth.


La Vie Est Belle Soleil Cristal Eau de Parfum
Lancôme La Vie Est Belle Soleil Cristal Eau de Parfum $133

Let this new scent brighten up your rainy, spring mornings. Lancôme introduced La Vie Est Belle Soleil Cristal Eau de Parfum ($133) that contains fresh white florals and top fragrance notes of sparkling mandarin, vanilla, and coconut accords. The gorgeous iridescent bottle catches light and will no doubt stand out on your vanity.

Glow Recipe

Avocado Ceramide Recovery Serum
Glow Recipe Avocado Ceramide Recovery Serum $42

The Glow Recipe Avocado Ceramide Recovery Serum ($42) has just what you need to boost skin health. The lightweight formula includes nourishing ingredients like avocado extract, calming rice milk, and strengthening ceramides, which guard against everyday damage, irritation, and redness.

GOOP Beauty

Glow Lotion
GOOP Beauty Glow Lotion $58

The GOOP Beauty Glow Lotion ($58) is an all-day brightening hydrator clinically proven to leave your skin feeling fresh, smooth, and radiant for up to 72 hours. The light formula contains active levels of a spirulina enzyme and a special light-harvesting protein for a instantly luminous glow.

Nomad Noé

MUSE in Wyoming
Nomad Noé Muse In Wyoming Candle $65

Bring the scent of fresh fields and sunshine into your home with Nomad Noe's Muse In Wyoming Candle ($65). With notes of wild rose bushes and fertile cedar, it not only burns clear for 55 hours, but also acts as the perfect reminder to unwind after a long day.


Energy Supplements
Care/of Energy Supplements $18

Put a little pep in your step this spring with Care/of's Energy Supplements ($18). The new multivitamin combines green tea, rice extract, and other clinically-proven ingredients to help boost your energy levels for the new season.


The Clean Set
Bluemercury The Clean Set $99

Bluemercury is commemorating the one-year anniversary of its Conscious Beauty platform with the release of The Clean Set ($99). The one-of-a-kind collection features a carefully selected range of botanical-based items from vegan and cruelty-free brands that you will feel great adding to your shopping cart.


Clarifying Facial Polish
NatureOfThings Clarifying Facial Polish $65

The new Clarifying Facial Polish ($65) from NatureOfThings contains nutrient-rich lava ash from the Korean island of Jeju. The product's Kisameet Glacial Clay penetrates deep into the skin to draw out impurities, unclog pores, and promote skin tightness for a refreshed look. Consider us intrigued.


cloud jelly
Herbivore Cloud Jelly $48

Herbivore's newest addition to the Pink Cloud line is made with Tremella mushroom, a superfood and hyaluronic acid alternative that can hold up to 500 times its weight in water. The Cloud Jelly Serum ($48) targets dryness and dullness, with active ingredients like vegan collagen and strawberry extract.

Common Heir

common heir serum
Common Heir 10% Vitamin C Serum $88

Common Heir brings us the first plastic-free Vitamin C experience. Their biodegradable capsules are OECD 301F-certified, which means that they'll break down naturally and quickly. What's more, neither the plant-based packaging nor the product inside will harm the ocean. The formula also uses Tetrahexyldecyl Ascorbate (THD)—a gentler Vitamin C derivative than L-ascorbic acid—to give even the most sensitive a healthy glow.

The Silk Labs

Matcha Silk Scrunchie
The Silk Labs Matcha Silk Scrunchie $10

It's time to make the switch from harsh hair elastics to soft silk. With the new Matcha Silk Scrunchie ($10) from The Silk Labs, you can easily reduce friction that leads to damaged split ends.  What's more, the Toronto-based business promises to plant one tree for every $100 spent in honor of Earth Day on April 22. 

Boho Locs

Boho Short Bob Twists
Boho Locs Boho Short Bob Twists $157

Spring is the perfect time to try your hand at the boho look. Boho Locs' new Boho Short Bob Twists ($157) are ideal for protective hairstyling—the twists are made from premium quality synthetic hair and are also pre-looped for easy and quick crochet install. 


Frizz Fighter Hair Serum Bar
Superzero Frizz Fighter Hair Serum Bar $22

Superzero launched its first serum bar for frizzy and dry hair to help reduce daily water waste. Frizz Fighter Hair Serum Bar ($22) adds moisture, tames flyaways, and nourishes the hair with a proprietary blend of plant-based and vegan actives. Key ingredients also protect against heat and UV damage, making it a perfect hair routine addition come this spring. 


Firming Body Wash with Vitamin B3 and Collagen
Olay Firming Body Wash with Vitamin B3 and Collagen $8

Olay wants you to feel confident revealing your skin this spring. Enter the brand's new Firming Body Wash with Vitamin B3 and Collagen ($8). The gentle cleanser delivers long-lasting moisture to help treat dryness at the source and penetrates 10-layers deep into the surface of the skin without leaving a residue. 


Zero Alcohol Mouthwash
Listerine Zero Alcohol Grapefruit Rose Mouthwash $5

Indulge your senses and freshen your breath with this citrus-flavored, alcohol-free mouthwash. The Zero Alcohol Mouthwash ($5) kills 99% of bad breath germs and comes in a limited-edition Grapefruit Rose flavor.

Tower 28

Power Lip + Cheek Duo Set
Tower 28 Beauty Beauty Power Lip + Cheek Duo Set $26

Meet the hottest makeup couple this April. The limited-edition Power Duo Lip + Cheek Set ($26) is a sensitive skin-friendly, easy-to-use lip and cheek product that makes for foolproof application on the go!  


BRIGHTMUD™ Dual-Exfoliation Treatment
GlamGlow BRIGHTMUD™ Dual-Exfoliation Treatment $60

Heads up: the GlamGlow BRIGHTMUD™ Dual-Exfoliation Treatment ($60) is suitable for all skin types! Meant to be used as an at-home facial treatment, this dual-action exfoliant brightens skin with the help of white clay to remove impurities. It also includes lactic acid, salicylic acid, and refined pumice stone to do away with dead skin cells, while willow bark, vitamin c, and niacinamide minimize the appearance of dark spots from the sun. Who isn't ready for an instantly healthy glow?


Protect & Perfect Advanced Dual Action Cleansing Water
No7 Protect & Perfect Advanced Dual Action Cleansing Water $10

Wash away makeup, oil, and pollutants with Protect & Perfect Advanced Dual Action Cleansing Water ($10). This dual-action cleanser uses the power of fruit extracts and natural AHAs to leave skin feeling clean, smooth, and supple.

House of Sillage

Mickey Mouse The Fragrance
House of Sillage Mickey Mouse The Fragrance $395

Disney fans, take note! With notes of coconut, cocoa, and sweet vanilla, Mickey Mouse The Fragrance ($395) instantly transports you to the wonderful world of Disney. House of Sillage created a limited-edition perfume bottle that embellished with diamond-cut Swarovski crystals and 18K gold accents. Trust us, this fragrance will be a serious conversation starter for your next fragrance haul.

Whimsy Official

Whimsy Official LIP GLEAM Nº 1 $22

Whimsy Official is introducing a hybrid lip gloss and balm, called Lip Gleam ($22). The roll-on formula is made possible by a mix of botanical oils and butters, including organic strawberry oil and mango seed butter.


Magic Matcha
Nailboo Magic Matcha $24 $14

Nailboo, a nail dip powder brand, recently launched nine fresh shades, just in time for Spring! The new collection includes earthy tones like Sunset Fog ($24), Stormy Daze ($24), and Magic Matcha ($24).

Sol de Janeiro 

Bom Dia Bright™ Body Cream
Sol de Janeiro Bom Dia Bright™ Body Cream $45

The Bom Dia Bright™ Body Cream ($45) promises velvety skin all the way down to your toes. Enriched with Fruit AHAs, the body cream gently exfoliates to firm skin. This daily moisturizer also helps to support collagen and elastin production and fight ingrown hairs. Say goodbye to bumps and rough patches!


Lemon White Chocolate
BelliWelli Lemon White Chocolate $27/8 pack

Belliwelli has made it their mission to shed light on gut health. To help people with IBS, the brand launched its Lemon White Chocolate Bar ($27/8 pack) that includes gut-soothers like turmeric and ginger for symptom-free enjoyment. 

Be sure to visit weekly for more notable launches!

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