There's a New Natural Beauty Line Coming to the Drugstore Aisle

Updated 11/02/17
Product Disclosure

There really aren't that many natural beauty products available at the drugstore. Sure, there are brands like Burt's Bees and Dr. Bronner's (which we love by the way. Burt's Bees Lip Balm, $5, is the only lip balm that I continuously keep in my bag, and Dr. Bronner's Peppermint Castile Soap, $11, has been my body and face wash go-to for years now). However, in the grand scheme of things, out of all the beauty products out there, there really aren't too many natural beauty brands that are also affordable.

Now, though, we can increase the count by one, since a new brand just launched. It’s called ApotheCARE, and it uses concentrated extracts from natural ingredients to cleanse and style your hair and care for your body. Get ready because you'll be seeing it all over the drugstore aisles. Keep reading to learn more about this new naturally sourced and affordable beauty brand.


The ApotheCARE line will carry 17 hair and body products that are (get this) all priced for $13 or under. How's that for affordable? The formulas combine the natural and traditional mantras of apothecary beauty with modern science to create unique formulations. 

First let's talk hair products. They are divided into four different groups targeted toward different hair concerns. There's the Mender line, which has coconut milk, jasmine, and vitamin E to repair damaged tresses. The Replenisher uses vanilla, argan oil, and sweet almond to moisturize. There's also the Booster collection for fine and flat hair, and the Colorist for color-treated hair. Product for each collection varies but include shampoo, conditioner, and hair oil, among other things. 

The body products are currently available in a body wash and soap and shower oil. The latter is something we will be trying out immediately. It's a luxuriously moisturizing blend of rose-hip oil, geranium extract, and aloe vera. All of these products will be available at CVS this month, and Birchbox and Amazon as of January 1. 

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