The New Brand Just Made Teeth Whitening Super Chic

Dentist to the stars Dr. Michael Apa believes that “a great smile is a beauty essential,” and we couldn’t agree more. When creating Apa Beauty, the cosmetic dentist—known for his work in facial aesthetic design worldwide—set out to create a line of simple, beautifully designed products that enhance your smile. The result, his namesake line, is a stain-removing teeth-whitening treatment that’s just as effective at home as his power-bleach treatment is in office. As if that weren’t enticing enough, the New York– and Dubai-based dentist recently introduced a sleek new toothbrush and a trio of smile-enhancing products that come with a vanity console by Jonathan Adler. To be frank, we’re kind of in love.

According to Dr. Apa, studies have suggested that electric toothbrushes tend to be harsh—so he created one with a lower RPM to keep enamel intact without sacrificing a thorough result. The Apa Clean White Sonic Toothbrush will set you back $250, but along with the 40,000 vibrations per minute, it comes with brush heads crafted with premium whitening bristles that are clinically proven to remove 35% more stains than regular bristles do. The Apa White Kit trifecta includes a whitening toothpaste that strengths teeth while brightening your smile, an Apa White Rinse made to freshen breath and support enamel, and Apa Pink, a nutrient-rich oral gel that nourishes gums. The trio comes with a lucite vanity console by Jonathan Adler to house and display the luxe products. We never thought we’d use the word chic to describe dental care, but we have a feeling you’ll agree that this whitening line is anything but ordinary.

Keep scrolling to check out the latest launches from Apa Beauty and other essentials from the line!

What do you think of the luxe whitening line? Tell us in the comments!