Aside from the chaos that is Black Friday and Cyber Monday, there are very few sales that indulge our shopping bug like Amazon Prime day. With its countless steals across all categories, it truly is like the holidays have arrived in July—the key difference being that it's totally acceptable to gift everything to yourself.
The beauty-specific deals are as good as ever, but with so much to browse, we get it: Things can get a little overwhelming. That's why we went ahead and combed through everything to find the very best items on sale—we're counting them down here, so all you have to worry about is adding them to your cart. (And if you haven't already, sign up for Prime here.)
Alexa doesn't just play music, answer trivia, and keep you updated on the weather—it turns out she's also a pretty great wellness buddy. Hack the wildly popular smart home device to help you practice meditation, sleep better, and more.
At more than half off, this highly photogenic makeup brush set is a steal.
Today's the day to stock up on big-ticket beauty gear, and this professional-grade hair dryer is a great pick.
This vacuum-sealed, virtually indestructible bottle keeps cold water cold—making it a must to finish out the summer months.
This is your official permission slip to stop squinting through bad bathroom lighting.
Eye shadow of every color, blush, lippies, contour shades—it's all here in this handy kit.