Your Beauty Routine Deserves These 12 Brand New Amazon Launches

Updated 01/22/19
Amazon beauty launches
Stocksy

It's no secret that we've had a long-running love affair with Amazon's beauty section. From makeup to skincare to haircare, it's a place that carries almost every product we could possibly dream up, which is why we're so used to shopping the mega e-retailer's new releases. After all, can you blame us for wanting to stay up to date on the latest and greatest products to hit Amazon's virtual shelves? Rest assured that we're rolling this practice over into 2019. In fact, we're kicking it off right now, so keep scrolling to see the 15 brand new beauty products we're planning on purchasing before the first month of the year is over.

 

Elta MD UV Daily Broad-Spectrum SPF 40 Moisturizing Facial Sunscreen
Elta MD UV Daily Broad-Spectrum SPF 40 Moisturizing Facial Sunscreen $27
Shop

Make no mistake: sunscreen is necessary in the winter just like it's necessary in the summer. No matter the season or the temperature, harmful UV rays may be damaging your skin if you leave it unprotected. Reach for a moisturizing daily sunscreen, like this one, with SPF 40. It will keep your skin hydrated, happy, and healthy. 

Maybelline Color Sensational Made for All Lipstick in Red For Me
Maybelline Color Sensational Made for All Lipstick in Red For Me $6
Shop

One of our favorite ways to brighten up cold, gray days is by wearing bright makeup, like this bold red lipstick. This fire engine-red shade, which is called Red For Me, was created to work as a universally flattering red shade, meaning it will complement any and all skin tones. Fans of a matte look will appreciate its shine-free finish. 

AHAVA Dead Sea Mineral Bath Salts
AHAVA Dead Sea Mineral Bath Salts $22
Shop

Winter is the perfect time to take long baths, especially if you have the right products to calm sore muscles and a stressed nervous system. These bath salts, which have a soothing lavender scent, do just that. 

Radha Beauty USDA Certified Organic 100% Pure Rosehip Oil
Radha Beauty USDA Certified Organic 100% Pure Rosehip Oil $15
Shop

If 2019 is the year that you're trying to clean up your beauty routine from an excess of synthetic fragrances and chemicals, swap out your current facial oil for one that's certified organic. This rosehip oil provides the skin with antioxidants, fatty acids, and lots and lots of moisture. (On that note, make sure you check out the benefits of rosehip oil, explained by skin experts.)

Brazilian Blowout Acai Deep Conditioning Masque
Brazilian Blowout Acai Deep Conditioning Masque $27
Shop

Brazilian Blowout is a line of haircare products that smooth the hair cuticle for a sleek and shiny look (just like the one made famous by Brazilian women). This mask contains proteins and açai to deep condition each strand. 

Alana Mitchell Clear Collagen Peel-Off Masque
Alana Mitchell Clear Collagen Peel-Off Masque $10
Shop

This anti-aging mask uses organic collagen to lift, tighten, and firm the appearance of skin. If Amazon reviews are any indication, it does exactly what it says it will. "I had no new breakouts from this mask and it was in fact fairly hydrating," writes one customer. "The lines around my mouth looked slightly smoothed out too and that's my biggest problem for my makeup creasing in that area so that was nice. I kept rubbing my face with the back of my hand. It hadn't felt this soft since the last time I had a facial—maybe I sound like I'm reaching a bit, but I was impressed with this little thing."

Too Faced Limited Edition Better Than Sex and Diamonds Mascara
Too Faced Limited Edition Better Than Sex and Diamonds Mascara $35
Shop

Too Faced's Better Than Sex Mascara is a cult classic, thanks to a formula that gives full and fluffy lashes without any stiffness or smearing. It's recognizable by it's heavy pink tube that feels weighty and expensive in your hand. It just became a little more fancy, thanks to limited-edition packaging that features studded faux diamonds. 

Tula Glow & Get It Cooling & Brightening Eye Balm
Tula Glow & Get It Cooling & Brightening Eye Balm $28
Shop

Tula is a skincare brand that's focused on providing the skin with probiotics, which are otherwise known as good bacteria. (Probiotics do offer some seriously amazing benefits to the skin, after all). This eye balm brightens the dark under eye area, while helping alleviate puffiness and the appearance of fine lines. In fact, it's so brightening that the brand recommends applying it to the top of the cheekbones as a makeshift highlighter. We like the rolling cooling effect that's perfect for refreshing tired, stressed skin.

Amika The Wizard Detangling Primer
Amika The Wizard Detangling Primer $25
Shop

We're all familiar with makeup primers, but have you ever used a hair primer before? This one from Amika detangles the hair, smooths the cuticle, offers heat protection, and provides moisture, vitamins, and antioxidants. Simply spritz it throughout damp hair before you style it. 

Kopari Aluminum and Fragrance-Free Deodorant
Kopari Aluminum and Fragrance-Free Deodorant $14
Shop

Many of us are turning to non-toxic and aluminum-free variations of traditional deodorant in a bid to build a cleaner personal care routine. This one comes from Kopari, a brand name you might associate with coconut oil. After all, the brand's Coconut Melt ($18) is wildly popular and still this beauty writer's makeup remover of choice (but I digress). It's fragrance-free, aluminum-free, and non-toxic, making it perfect for people with sensitive skin. 

CeraVe Therapeutic Hand Cream with Hyaluronic Acid and Ceramides
CeraVe Therapeutic Hand Cream with Hyaluronic Acid and Ceramides $12
Shop

Dry, cracked hands are a clear and present danger in cold weather. Luckily, they're easy to prevent if you have the right hand cream. This drugstore pick contains hyaluronic acid—the very same skincare ingredient that's usually reserved for expensive skin serums and face moisturizers. It holds up to 1000 times its weight in water, which helps bind hydration to the skin even in the midst of single-digit temperatures. 

Maybelline City Bronzer
Maybelline City Bronzer $8
Shop

Even though Maybelline's new City Bronzer is a powder, it's formulated with whipped cocoa butter for a super soft feel and blend-able finish. In other words, it's silkier compared with other talc-y drugstore powders. Plus, since it has matte finish, it can double as a contour powder. 

Related Stories