15 Cool New Amazon Launches You Should Snatch Up ASAP

It's officially December, people! That means holiday shopping just became real. It's no longer a memory of the distant past or a vague note on next month's to-do list. Now's the time when we must become serious shoppers or else risk the perils of regifting a present from last year or showing up empty-handed to an intimate holiday party.

December also marks the time of the year when we start planning our most standout hair and makeup looks. (The holiday season is, after all, the unofficial Olympics of beauty.) Whether it's for Christmas, Hanukkah, New Year's Eve, or any other celebration, we attend endless social gatherings in the name of food, drink, and good cheer, and when we're catching up with friends and family, we want to look our best. Luckily, Amazon has us covered. The mega retailer's new December beauty launches have officially arrived, and as always, they're good. Keep scrolling to see the 15 we're shopping for our loved ones (and ourselves).