In the age of Instagram, YouTube, and streaming entertainment, the paths to stardom are more multifarious and winding than ever. Allie Marie Evans is taking them all. The Canadian-born actress, filmmaker, and influencer has spent the past several years hustling her way to success as a performer. Since 2016, she’s moved to Los Angeles, scored ad campaigns with brands like Rimmel London and Coca-Cola, directed her own short film, and starred in her big-screen breakout as Yvette in the 2018 Slamdance award winner Rock Steady Row. All the while, Evans inspires young followers with her refreshingly raw, earnest Instagram and YouTube content, which addresses topics from drugstore beauty to mental health.
In a sense, the up-and-coming creative represents a type of authentic celebrity sorely missing from much of Hollywood—someone who isn’t afraid to show how hard she’s working to make it, how it isn’t always easy, and how life as a beautiful entertainment-industry freshman is rarely as glamorous as it seems. Evans isn’t interested in creating the impression that her life is cooler or more polished than it is. Instead, her goal is to inspire her followers to openly, scrappily elbow their way through insecurity, depression, creative blocks, and other challenges to find success on the other end. “I’m a perfectionist, and the idea of letting anyone see something I’ve created that isn’t perfect terrifies me,” Evans confessed in a recent Instagram post. “But creating something is better than letting your ideas drift off into the void. I’m making a pact to create something new every day. Whether it’s writing a poem, making a short film, or trying out a new recipe. Whatever it is that lights a fire in your soul, I want you to try to do that, big or small, every day. What’s the first thing you’re going to create?”
It’s Evans’s rare authenticity that allured us to her. We hit up the actress to hang out with us in our studio for a day. There, we played with whimsical holiday beauty looks while seeking her unique take on makeup trends, wellness, and social media.
How would you describe your current makeup aesthetic?
For me, it’s all about a minimal no-makeup makeup look. I love experimenting with makeup, but day to day I want to have healthy, glowing skin that looks like I’m wearing nothing. I’m obsessed with blush and think it gives pale girls like me such a healthy glow. I’ve gone back to an old favorite, Benefit’s Benetint ($30). And a new favorite that also works for lips and cheeks is the Burt’s Bees All Aglow Sticks in Lilac Lagoon ($11). It has a built-in hydration core and gives you a color and glow at the same time.
What makeup trends do you hope to see more of?
Although I love a more minimal approach to makeup and would love to see more people embrace that, I know that for a lot of people, makeup is about self-expression. So the only trend I’m really hoping to see is more inclusive shade ranges from brands. From high-end to drugstore, the lack of effort to include darker skin tones is shocking, and I’d love to see that change.
How has your self-care routine changed as you've come into your early 20s?
For me, I’ve realized how important taking time for myself is. I’m in an industry where I’m surrounded by people 24/7. Someone always needs something. So taking time to just breathe and be on my own makes a huge difference. I usually take this time to take care of myself physically too. I’ll wear a great face mask like Drunk Elephant’s Baby Facial ($80) and do some light stretching or meditation. I also try to go to Unplug once a week, which is a sound therapy and meditation studio here in L.A. Making the commitment to put that time aside for myself makes a huge difference.
How do you stay positive while being so active on social media? What is your advice for using it for good instead of evil?
I stay positive by limiting what I view. I don’t follow people just to follow them. I used to find myself scrolling for hours through mindless content to get to the five things I wanted to see. I try to only have things on my feed that inspire me, teach me, or that I admire. I also try to stay very authentic with my own content by sharing my struggles or insecurities and not just the highlight reel of my life. I find that people are able to relate more to that type of content, but also the feedback I receive is almost always positive because people can tell I’m not trying to put on a show.
What are your beauty and wellness goals?
My goal for wellness is cutting my screen time in half and spending more time outside and with those I love. Beauty-wise, I’d also like to experiment with my eye looks instead of using the same palette that I have for years.
Photographer: Paley Fairman; Photo Asst: Anthony Espino; Makeup: Dana Delaney; Hair: Matt Fugate; Stylist: Christian Stroble