Career Code: How Alison Brod Built a Pink-Covered PR Empire

In honor of Hillary Kerr and Katherine Power’s new book, The Career Code: Must-Know Rules for a Strategic, Stylish, and Self-Made Career ($12), we’re kicking off an interview series featuring 17 questions (in honor of the book’s 17 chapters) about the work lives of the most inspirational female leaders in the beauty industry.

My first time seeing Alison Brod was on MTV's The CityI'll never forget when Whitney Port walked into the Alison Brod Public Relations office (an unforgettable space doused in pink, complete with countless jars of candy) and sat down with Brod herself to discuss the representation of her clothing line, Whitney Eve.

"Are you wearing Whitney Eve right now?" Brod asks her.

"I'm not today."

"You should be."

My palms started sweating for Port, and I wasn't even in the room. You could tell right away that Brod was a no-nonsense kind of businesswoman who knows PR like the back of her hand. It's no wonder a complete stranger in an elevator told her that if she ever launched her own company, his new fragrance could be her first client. The fragrance? Oh, just a little brand called Burberry. Brod obliged, and the rest is history, but the perspective she's gained along the way is worth digging out of the archive.

Keep scrolling to learn how to be an entrepreneur, à la Alison Brod.

Want more career advice? Anastasia Soare of Anastasia Beverly Hills has some for you.