Alexa Chung Has a Brand-New Beauty Gig

L'Oréal Paris has a long list of brand ambassadors that includes celebrities like Eva Longoria, Doutzen Kroes, Blake Lively, Julianne Moore, Karlie Kloss, and Naomi Watts. This is just like other beauty companies, whether drugstore or otherwise, who enlist celebs to promote, inspire, and represent the spirit of the brand. Take Covergirl for instance. This year alone, Covergirl welcomed three new ambassadors—Ayesha Curry, Maye Musk, and Issa Rae, respectively.

But I digress, so let's get back to the topic at hand, which is L'Oréal. Today, the brand's haircare vertical, L'Oréal Professional, took to Instagram to reveal its newest celebrity ambassador, and we must confess that we never saw it coming. Even though this British It girl has long been a beauty icon for us, we had never associated her with the brand. Clearly, that's about to change starting now. Keep scrolling to see which celebrity will be starring in this year's L'Oréal Professional ad campaigns.