Affordable Lingerie Brands to Know Right Now

Shop the best affordable lingerie brands available now.

afforable lingerie

Mary Young

Whether you wear a garter belt seven days a week or opt for a simple lace bralette once in a blue moon, your lingerie purchases should feel like an indulgence—but not necessarily for your wallet. While, yes, you could quite easily track down corsets and the finest silk sets that cost as much as a fancy dinner for two, there are so many inspiring brands who celebrate confidence, sensuality, and near-nakedness for price tags that aren't a total buzzkill.

Taking into account a range of body shapes and personal style preferences, the below is just a snippet of the best affordable lingerie brands on the market. They include a mix of indie labels you might not know yet (but should!) and well-established brands such as Aerie, whose continued commitment to body positivity goes hand-in-hand with comfortable bras and panties. And then there's Rihanna. Few others provide racy, creative, and size-inclusive lingerie like she does with Savage X Fenty.

Keep scrolling for 15 amazing lingerie brands that all bodies and budgets can feel damn good about.

Savage X Fenty

Rihanna's take on inclusive, sexy, and affordable lingerie has shaken up the industry. Savage X Fenty not only works with some of the coolest personalities and shuts down fashion week with its presentations, but its products range from everyday cool to heart-racing risqué, all priced for well under $100 (even less, if you sign up to be a subscriber).


Bright, colorful, and super comfortable. Direct-to-consumer brand Parade does all of the above superbly with its range of wire-free bras and panties in a playful palette of hues and touches of sheer details.

Playful Promises

If support is just as important as glamour, check out Playful Promises for lingerie that's made with bustier frames in mind. Some of our favorite pieces, in particular, come from its ongoing partnership with influencer Gabi Gregg.

Mary Young

Looking for something the mass market can't offer? Look to Candian designer Mary Young's line of daring bras, panties, and bodysuits that are all incredibly cozy, thanks to the use of super-soft, single-layer mesh.


With Aerie, you may come for the Photoshop-free ads or pretty colors and prints, but you'll keep coming back for its always-comfortable fits and wallet-friendly prices. In other words, you can regularly refresh your underwear drawer without breaking the bank.

Love, Vera

Love, Vera does not shy away from the use of daring silhouettes and bold colors, inspiring women of all shapes and sizes to get extra creative with their undergarments. Another bright spot is the brand's efforts to uplift and employ Black women, especially in an industry where diverse representation—both in front of and behind the scenes—continues to fall short.


If you're a less-is-more lingerie wearer, New York-based CUUP designs the most lightweight and supportive bras and underwear, from high-waisted to barely there thongs that you can wear every day of the week. It's a no-brainer to scoop up pieces in neutral tones, but we recommend trying the warm clay, bright yellow, and classic leopard print, too.

Product Picks


For on-trend plus-size and larger-bust lingerie, do not sleep on Lane Bryant's in-house line, Cacique. While the collection creates more basic undergarment staples, it's the sets in lace, mesh, and satin that really make a powerful impression.

Dora Larsen

Sustainable fashion may have historically brought to mind simple silhouettes and neutral colors, but that's not the case with U.K. lingerie brand Dora Larsen, whose use of color clashing is a real delight. Though the brand is small, it's committed to reducing waste production and having full transparency across its supply chain—all the more reason to indulge in these unique designs.

Adore Me

With inclusive sizing and a huge range of options, Adore Me's membership is worth it for lingerie fans who get excited to try new pieces but want to keep costs low. Even if you don't sign up, you can still shop the site for an occasional treat, like a statement-making bodysuit or boldly printed pushup.

Free People

Like the rest of Free People's collection, the lingerie designs offer ease, softness, and a beautiful selection of colors. It's here that fans of dainty bralettes and delicate lace underthings will find tons to love.


New York-based Luelle is another strong recommendation for the lingerie wearer who wants very little fabric on their body, thanks to its use of sheer mesh in wire-free bras, underwear, and bodysuits. These are the kind of pieces you can wear under clothing or just sport solo for a day of lazing about the apartment.


Montelle uses sustainable fabrics to create styles that offer tiny doses of glamour to your undergarment wardrobe. Designed for women of all bust sizes, the styles infuse elements of sparkle, lace, sheer, and shine.


Italian lingerie label Intimissimi may work with luxe silks and delicate lacework, but the prices remain well under $100. We're drawn to the triangle bras, as they'd look great peeking from under a blazer or layered under a sheer top, but there are plenty of underwire options if that's your preference.


Whether your breasts are naturally asymmetrical or your bust has changed due to breast cancer, AnaOno was created just for you. Shop by body top, treatment, or style, the brand offers a range of options for those who, until now, couldn't find their perfect bra.

Related Stories