"Acne Positivity" Is the Instagram Movement You've Been Waiting For

Last month, Kendall Jenner hit the Golden Globes red carpet in a tulle Giambattista Valli dress—black, in support of the #MeToo movement. But the internet didn’t care so much about her outfit. Instead, people wanted to talk about the 22-year-old’s acne. Some trolls predictably shamed Jenner for her skin. However the digital public overwhelmingly applauded her for reiterating what we all know to be true but is rarely reflected in the media or by social celebrities on Instagram: Acne is both common and indiscriminate.

One fan tweeted, “Ok but @KendallJenner showing up and strutting her acne while looking like a gorgeous star is what every girl needs to understand,” to which the model replied, “never let that shit stop you!”

The chatter about Kendall’s skin is a great temperature check on a larger conversation that’s been swelling online about acne and seems to be approaching boiling point. Dubbed both “pro acne” and “acne positivity,” there’s a push against skin-shaming on social media right now that we all need to celebrate.

Of course, celebrities openly posting about their struggles with acne is not new—Lena Dunham, Lorde, Cameron Diaz, Keira Knightley, and Emma Stone are just some of the names who have admitted to feeling embarrassed or insecure about their breakouts. However, the tone feels different right now as influencers embrace a more positive, IDGAF attitude toward pimples. We see it in entertainment as well, with directors like Greta Gerwig choosing to show acne in her critically-acclaimed coming-of-age film Lady Bird.