Who We Are
We started Byrdie back in 2013 because, like you, we’re pretty obsessed with beauty and style, whether it's testing a new serum for hyperpigmentation, tracking down the best size-inclusive workleisure, or dissecting the real history of cornrows. Our team of award-winning writers and editors have worked for the biggest publishing houses and beauty companies in the business, including Hearst, Condé Nast, and L’Oréal, and are committed to creating an inclusive space that lifts up diverse voices and celebrates the unique beauty found in each of us. Over the years, we’ve become one of the largest beauty sites on the internet, reaching over nine million readers a month, according to ComScore, with our library of more than 10,000 pieces of content—and it’s not all lipstick testing and brow grooming.
At Byrdie, our mission is simple: to celebrate individuality and empower our readers to find confidence, community, and joy through beauty and style. Our hair, our facial features, our bodies: They can reflect culture, sexuality, race, even politics. We believe when it comes to our beauty coverage—from how beauty products are chosen for review to why we write the things we do—the more transparency, the better. That’s why we feel it’s important to share exactly how we go about doing what we do: from how we create our content to who’s behind it and more.
So click around. Stay awhile. We hope to make you feel inspired, joyful, comfortable, and confident.
Click here for our full editorial guidelines and standards.
Click here to learn more about our Beauty & Wellness Review Board.
Click here for our policies and processes surrounding product recommendations.
Diversity and inclusivity are at the heart of everything we do. We promise to be upfront and transparent with the actionable steps we’re taking to make diversity, inclusivity, and representation our number-one priority. Click here to see our Diversity Pledge in its entirety.
If you have any questions or comments, please reach out to us by emailing firstname.lastname@example.org.
The Byrdie Editorial Team
The Byrdie editorial team has one goal—to help you live your most beautiful life. We’ve spent years meeting with the biggest brand founders, top trend analysts, and countless board-certified physicians to help you sift through the excess and discover the products and advice that actually work. You can always count on us to deliver industry news with depth, de-bunk the latest wellness fads, and keep the beauty dialogue open and engaging.
Hallie has worked in beauty editorial for 10 years and has been with Byrdie since 2016.
Before that, she ran Marie Clarie's social media and helped launch Time Inc.'s digital-only beauty brand, MIMI. After college, she contributed to Time Out New York's Shopping & Style section before landing her first beauty editor gig at Hearst's Real Beauty. Her writing has appeared in ELLE, Cosmopolitan, and InStyle. She graduated with a BA in Communication Arts from the University of Wisconsin-Madison, and lives in Brooklyn.
Aimee has been in beauty editorial for over six years and started as senior beauty editor at Byrdie in June 2021.
Before joining the Byrdie team, Aimee managed all of PopSugar Beauty's social media content and strategy, and wrote hundreds of articles for the PopSugar Beauty site. Recently, she spent nearly three years at Refinery29 as senior writer where she covered beauty from a thoughtful, cultural lens, built impactful industry relationships, and represented the brand in media.
Holly joined the Byrdie team in 2019.
Previously she covered the beauty and wellness space as a reporter and editor for the digital arms of ELLE, Cosmopolitan, Marie Claire, Women’s Health, and BuzzFeed. She’s passionate about skincare, innovative products that transform the beauty landscape (like the Haus Labs eyeliner stickers), and exploring the intersections of beauty and identity. Holly graduated from George Mason University with a B.A. in Creative Writing and now lives in New York City.
Olivia has been with Byrdie since 2021.
Before that, Olivia worked as an editorial intern for Byrdie—which confirmed her passion for beauty journalism. As a writer, her mission is to amplify diversity and representation in beauty. Her writing has appeared in Hello Giggles, Atlanta Magazine, xoNecole, and 21Ninety, Her Campus, and other publications. Olivia graduated with a B.A. in Journalism from Georgia State University with a minor in African-American Studies.
Jesa joined the Byrdie team in 2021.
Previously, she covered the beauty and wellness spaces for renowned publications like ELLE, Cosmopolitan, Allure, and more. Her day-to-day includes swimming in lipstick, reporting on the science behind the latest workout and nutrition trends, and being on the pulse of the latest product launches. She graduated from Rutgers University with a B.S. in Exercise Science and coursework in Journalism and Media Studies. Follow her on Instagram @jesamarie_ for BTS beauty moments.
Eden has been with Byrdie since 2020.
Beginning her career as an assistant editor at a regional lifestyle magazine in her native Virginia, Eden joined a trade media company, Allured Business Media, after moving to New York City. There, she wrote and edited news items and features for the cosmetics, skincare, flavor, and fragrance industries. She is a graduate of The College of William & Mary, and currently resides in her beloved Brooklyn.
Madeline has been with Byrdie since 2021.
Most recently, she lead social media at Glamour magazine where she covered pop culture, beauty, and fashion. After graduating from the University of Notre Dame in 2014, she forayed her love of the internet into a career writing and creating content for a variety of lifestyle and entertainment brands.
Bella has been in editorial for four years, and has been with Byrdie since June 2022. Most recently, she was at Glamour magazine for nearly three years, where she covered all things beauty. She started as a Beauty Assistant, working her way up to Associate Beauty Editor—honing her eye for trends and fostering her deep love of blush along the way.
Star has been with Byrdie since 2019.
Before joining the Byrdie team, Star was a social media strategist for beauty and personal care brands Nivea and Aquaphor. She is passionate about all things beauty, but has a special relationship with natural hair care and anything that promises to help achieve clear and glowing skin. Star holds a Journalism and Technical Communications degree from Colorado State University, and now calls Brooklyn home.
Jasmine has worked in social media for seven years and has been at Byrdie since 2021.
Jasmine has been working in social media since she graduated college in 2014. Her first internship after graduating was on the social team at Ebony Magazine. Then, she became an online contributor for Hype Hair Magazine before joining the social team at Shape Magazine in 2015. She was the social media writer at Shape Magazine for over five years.
Tomoko has been a designer for over 15 years and has been with Dotdash Meredith since 2017.
Before joining Dotdash Meredith, she worked on design and product solutions for a range of organizations in the arts, fashion, hospitality, finance, technology and non-profit. Now, Tomoko strives to create meaningful interactions through thoughtful design as the leader on product design and user experience for Byrdie. Tomoko graduated with a BA in Architecture from Barnard College, Columbia University and lives in New York City.
The Byrdie Commerce Team
The Byrdie commerce team is composed of experienced writers and editors who obsessively scour the retail landscape (both online and off) to find the best products for your life. Besides being experts in the beauty and wellness space, we’re consumers too—and we personally have a passion for products and services that make your life easier.
Tory Brangham is Chief Commerce Officer at Dotdash Meredith and has led the team since May 2017.
Tory initially joined Dotdash Meredith as General Manager of The Spruce, overseeing the development and launch of the site, now one of the largest home and food sites on the Internet.
She received her B.A. from Colgate University with a degree in International Relations.
Avery is a senior commerce editor at Dotdash Meredith who writes and edits pieces for Byrdie. She joined the company in September 2018.
Before Dotdash Meredith, Avery worked as a digital editor at DEPARTURES, a staff writer at For the Win, and a trends reporter at HuffPost.
Avery also covers culture, beauty, and music for outlets including ELLE, Refinery29, The Cut, NYLON, GQ, VICE, and more.
In the Press
Find our editors on...
- People: Kehlani Says It 'Feels Really Affirming' When People Use 'They' Pronouns: 'You Really See Me'
- PageSix.com: Halsey Says She Feels The Most Confident When She’s Bald
- DailyMail: ‘I’m So Excited To Be A Wife’: Lily Collins Discusses Her Engagement To Fiance Charlie McDowell as She Poses In Breathtaking Photoshoot for Byrdie
- Fashionista: Beauty Editors Share Their Favorite Product Launches of 2021, featuring Hallie Gould, Aimee Simeon, Star Donaldson
- Beauty Independent: What Beauty Editors Want Brands To Send—And What They Absolutely Don’t Want Them To Send, featuring Hallie Gould
- The Zoe Report: 5 Beauty Editors Share Their Wedding Day Scent, featuring Lindsey Metrus
- Coveteur: 7 Beauty Editors on How They Get Rid of Acne, Fast, featuring Hallie Gould
- KTLA: Add Dazzle to Your Holiday Glam with Beauty Tips from Byrdie, featuring Hallie Gould
About Dotdash Meredith
Byrdie is part of the Dotdash Meredith publishing family.
Dotdash Meredith is the largest digital and print publisher in America. From mobile to magazines, nearly 200 million people trust us to help them make decisions, take action, and find inspiration. Dotdash Meredith's over 50 iconic brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more.
Dotdash Meredith Press
Read about Dotdash Meredith and our family of brands in the news.
Meet Our Senior Management Team
Learn more about the team behind Dotdash Meredith here.
Do you have something you’d like to let us know? Whether you have a comment or an idea to share, we look forward to hearing from you: email@example.com.
For press inquiries, email us at firstname.lastname@example.org.
If you would rather call us or send us a letter, you can reach us at 28 Liberty Street, 7th Floor, New York, NY 10005 | 212-204-4000.
Work With Us
Join our crew of top-notch editors, designers, programmers, and others as we continue to make a difference every day in the lives of Byrdie readers.
Write for Us
We’re always looking for experienced, qualified beauty writers who share in our mission of honest, inclusive, expert-backed advice that leaves readers feeling educated, empowered, and understood. Interested? If that’s you, send a few examples of your published work to this email address: email@example.com
Please note that we do not accept unsolicited guest-authored articles, blogs, or posts.
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Byrdie offers the highest value to advertisers through a combination of scale, credibility, and intent. Interested in advertising with us? Email us at firstname.lastname@example.org or check out our media kit to learn more.