Who We Are
We started Byrdie back in 2013 because, like you, we’re pretty obsessed with beauty and style, whether it's testing a new serum for hyperpigmentation, tracking down the best size-inclusive workleisure, or dissecting the real history of cornrows. Our team of award-winning writers and editors have worked for the biggest publishing houses and beauty companies in the business, including Hearst, Condé Nast, and L’Oréal, and are committed to creating an inclusive space that lifts up diverse voices and celebrates the unique beauty found in each of us. Over the years, we’ve become one of the largest beauty sites on the internet, reaching over nine million readers a month, according to ComScore, with our library of more than 10,000 pieces of content—and it’s not all lipstick testing and brow grooming.
At Byrdie, our mission is simple: to celebrate individuality and empower our readers to find confidence, community, and joy through beauty and style. Our hair, our facial features, our bodies: They can reflect culture, sexuality, race, even politics. We believe when it comes to our beauty coverage—from how beauty products are chosen for review to why we write the things we do—the more transparency, the better. That’s why we feel it’s important to share exactly how we go about doing what we do: from how we create our content to who’s behind it and more.
So click around. Stay awhile. We hope to make you feel inspired, joyful, comfortable, and confident.
Click here for our full editorial guidelines and standards.
Click here to learn more about our Beauty & Wellness Review Board.
Click here for our policies and processes surrounding product recommendations.
Diversity and inclusivity are at the heart of everything we do. We promise to be upfront and transparent with the actionable steps we’re taking to make diversity, inclusivity, and representation our number-one priority. Click here to see our Diversity Pledge in its entirety.
If you have any questions or comments, please reach out to us by emailing firstname.lastname@example.org.
The Byrdie Editorial Team
The Byrdie editorial team has one goal—to help you live your most beautiful life. We’ve spent years meeting with the biggest brand founders, top trend analysts, and countless board-certified physicians to help you sift through the excess and discover the products and advice that actually work. You can always count on us to deliver industry news with depth, de-bunk the latest wellness fads, and keep the beauty dialogue open and engaging.
Hallie has worked in beauty editorial for over 10 years and has been with Byrdie since 2016.
Before that, she ran Marie Clarie's social media and helped launch Time Inc.'s digital-only beauty brand, MIMI. After college, she contributed to Time Out New York's Shopping & Style section before landing her first beauty editor gig at Hearst's Real Beauty. Her writing has appeared in ELLE, Cosmopolitan, and InStyle. She graduated with a BA in Communication Arts from the University of Wisconsin-Madison, and lives in Brooklyn.
Holly joined the Byrdie team in 2019.
Previously she covered the beauty and wellness space as a reporter and editor for the digital arms of ELLE, Cosmopolitan, Marie Claire, Women’s Health, and BuzzFeed. She’s passionate about skincare, innovative products that transform the beauty landscape (like the Haus Labs eyeliner stickers), and exploring the intersections of beauty and identity. Holly graduated from George Mason University with a B.A. in Creative Writing and now lives in New York City.
Madeline has been with Byrdie since 2021.
Most recently, she led news at Brides where she covered celebrity, beauty, and fashion. After graduating from the University of Notre Dame in 2014, she forayed her love of the internet into a career writing and creating content for a variety of lifestyle and entertainment brands.
Star has been with Byrdie since 2019.
Before joining the Byrdie team, Star was a social media strategist for beauty and personal care brands Nivea and Aquaphor. She is passionate about all things beauty, but has a special relationship with natural hair care and anything that promises to help achieve clear and glowing skin. Star holds a Journalism and Technical Communications degree from Colorado State University, and now calls Brooklyn home.
Aimee has been in beauty editorial for over six years and started as senior beauty editor at Byrdie in June 2021.
Before joining the Byrdie team, Aimee managed all of PopSugar Beauty's social media content and strategy, and wrote hundreds of articles for the PopSugar Beauty site. Recently, she spent nearly three years at Refinery29 as senior writer where she covered beauty from a thoughtful, cultural lens, built impactful industry relationships, and represented the brand in media.
Erika Harwood has worked in fashion editorial for over five years and has worked at Byrdie since 2021.
She graduated from the University of Michigan with a Bachelor of Arts in Art History. She's written for Nylon, ELLE, Vanity Fair, MTV News, and more.
Olivia has been with Byrdie since 2021.
Before that, Olivia worked as an editorial intern for Byrdie—which confirmed her passion for beauty journalism. As a writer, her mission is to amplify diversity and representation in beauty. Her writing has appeared in Hello Giggles, Atlanta Magazine, xoNecole, and 21Ninety, Her Campus, and other publications. Olivia graduated with a B.A. in Journalism from Georgia State University with a minor in African-American Studies.
Bella has been in editorial for four years, and has been with Byrdie since June 2022. Most recently, she was at Glamour magazine for nearly four years, where she covered all things beauty. She started as a Beauty Assistant, working her way up to Associate Beauty Editor—honing her eye for trends and fostering her deep love of blush along the way.
Eden has been with Byrdie since 2020.
Beginning her career as an assistant editor at a regional lifestyle magazine in her native Virginia, Eden joined a trade media company, Allured Business Media, after moving to New York City. There, she wrote and edited news items and features for the cosmetics, skincare, flavor, and fragrance industries. She is a graduate of The College of William & Mary, and currently resides in her beloved Brooklyn.
Jasmine has worked in social media for seven years and has been at Byrdie since 2021.
Jasmine has been working in social media since she graduated college in 2014. Her first internship after graduating was on the social team at Ebony Magazine. Then, she became an online contributor for Hype Hair Magazine before joining the social team at Shape Magazine in 2015. She was the social media writer at Shape Magazine for over five years.
Ian has been a writer, editor, and producer for over eight years, starting at Byrdie in 2021 as a digital producer. Prior to joining the Byrdie team, Ian wrote for publications including The New Yorker, New York Magazine, Entertainment Weekly, and Nylon. He has produced and edited various podcasts for brands including CBS Interactive, Lincoln Center, and TV Guide and produced various comedy shows around New York City.
Tomoko has been a designer for over 15 years and has been with Dotdash Meredith since 2017.
Before joining Dotdash Meredith, she worked on design and product solutions for a range of organizations in the arts, fashion, hospitality, finance, technology and non-profit. Now, Tomoko strives to create meaningful interactions through thoughtful design as the leader on product design and user experience for Byrdie. Tomoko graduated with a BA in Architecture from Barnard College, Columbia University and lives in New York City.
The Byrdie Commerce Team
The Byrdie commerce team is composed of experienced writers and editors who obsessively scour the retail landscape (both online and off) to find the best products for your life. Besides being experts in the beauty and wellness space, we’re consumers too—and we personally have a passion for products and services that make your life easier.
Tory Brangham is Chief Commerce Officer at Dotdash Meredith and has led the team since May 2017.
Tory initially joined Dotdash Meredith as General Manager of The Spruce, overseeing the development and launch of the site, now one of the largest home and food sites on the Internet.
She received her B.A. from Colgate University with a degree in International Relations.
Bronwyn joined the Byrdie team in 2021. She is a professional storyteller and digital pioneer with 20 years of experience in print, digital and social media. She has experience in writing and editing for various publications, including People, Travel + Leisure, CNN Underscored, USA Today, and Entertainment Weekly.
Jessica joined the Byrdie team in May 2019. She is a seasoned writer and editor, with a career in digital media that spans over seven years. The bulk of her experience lies in beauty, fashion, and lifestyle content.
Before joining Dotdash Meredith, she was the senior editor of L’Oréal’s Skincare.com where she covered all things beauty. Prior to that, she worked on the digital team at DuJour writing beauty, fashion, culture, and lifestyle content.
Jessica received her B.A. in Journalism and Sociology from New York University.
Avery joined the Byrdie team in 2019, and has worked at Dotdash Meredith since 2018.
Before joining the company, Avery worked as a digital editor at DEPARTURES, a staff writer at For the Win, and a trends reporter at HuffPost. You can find her work published in ELLE, Refinery29, and more.
Avery received a B.A. in English Literature from Amherst College. You can find her on Twitter and Instagram at @averywstone.
Dominique joined the Byrdie team in 2022.
Before joining Dotdash Meredith, Dominique worked as a fashion editor for ESSENCE magazine, a producer for WWD, and a senior commerce editor for both ESSENCE and PureWow. She also runs a website dedicated to Black-owned brands called SACRD.
Dominique received a B.A. in Print/Online Journalism from Howard University. You can find her on Instagram @d_hobdy.
- Experience in writing and editing for various publications, including The Los Angeles Times, Huff Post, Modern Luxury, Vice, Refinery 29, NYLON, and Salon.
- Experience in creating campaigns for brands like Orly, Barbie, and Connoisseurs, and building out content partnerships with brands like YOOX and Net-a-Porter.
- Spend over 10 years in academia, teaching media communications and sociology courses that examine beauty and fashion as a lens for culture. She's the author of the novel, Beautiful Garbage, about beauty-obsessed party girls in the 1980s.
Hayley joined the Byrdie team in 2022 with over five years of writing and editing experience. You can find her work in The Zoe Report, SELF Magazine, and Ekathimerini (an NYT affiliate in Athens, Greece).
Hayley holds a B.A. in English and French and an MS in Journalism from Northwestern University.
Shannon joined the Byrdie team in 2022. Before joining Dotdash Meredith, she was an Associate Beauty Editor at Vox Media. You can find her work in NYLON, Bustle, The Zoe Report, Insider, Soko Glam's The Klog, and L'Oréal Paris's Beauty Magazine.
Shannon has a B.A in Magazine Journalism from the Newhouse School at Syracuse University.
Alyssa joined the Byrdie team in 2022 covering shopping and product content in the beauty and lifestyle categories. She was previously the Assistant Beauty Editor at VOX Media. Her work has appeared on makeup.com, skincare.com, POPSUGAR, and L’Oréal Paris Beauty Magazine.
Alyssa holds a B.S. in Cosmetics and Fragrance Marketing from The Fashion Institute of Technology.
Caitlyn joined the Byrdie team in 2022. She writes reviews and shares product recommendations, and has years of experience covering beauty, fashion, and lifestyle topics. Before joining the Byrdie team, Caitlyn worked for VOX Media as an Associate Beauty Editor.
Caitlyn earned a B.A. in Journalism from Lehigh University.
In the Press
Find our editors on...
- People: Kehlani Says It 'Feels Really Affirming' When People Use 'They' Pronouns: 'You Really See Me'
- PageSix.com: Halsey Says She Feels The Most Confident When She’s Bald
- DailyMail: ‘I’m So Excited To Be A Wife’: Lily Collins Discusses Her Engagement To Fiance Charlie McDowell as She Poses In Breathtaking Photoshoot for Byrdie
- Fashionista: Beauty Editors Share Their Favorite Product Launches of 2021, featuring Hallie Gould, Aimee Simeon, Star Donaldson
- Beauty Independent: What Beauty Editors Want Brands To Send—And What They Absolutely Don’t Want Them To Send, featuring Hallie Gould
- The Zoe Report: 5 Beauty Editors Share Their Wedding Day Scent, featuring Lindsey Metrus
- Coveteur: 7 Beauty Editors on How They Get Rid of Acne, Fast, featuring Hallie Gould
- KTLA: Add Dazzle to Your Holiday Glam with Beauty Tips from Byrdie, featuring Hallie Gould
About Dotdash Meredith
Byrdie is part of the Dotdash Meredith publishing family.
Dotdash Meredith is the largest digital and print publisher in America. From mobile to magazines, nearly 200 million people trust us to help them make decisions, take action, and find inspiration. Dotdash Meredith's over 50 iconic brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more.
Dotdash Meredith Press
Read about Dotdash Meredith and our family of brands in the news.
Meet Our Senior Management Team
Learn more about the team behind Dotdash Meredith here.
Do you have something you’d like to let us know? Whether you have a comment or an idea to share, we look forward to hearing from you: email@example.com.
For press inquiries, email us at firstname.lastname@example.org.
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Please note that we do not accept unsolicited guest-authored articles, blogs, or posts.
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