Who We Are
We started Byrdie back in 2013 because, like you, we’re pretty obsessed with beauty and style, whether it's testing a new serum for hyperpigmentation, tracking down the best size-inclusive workleisure, or dissecting the real history of cornrows. Our team of award-winning writers and editors have worked for the biggest publishing houses and beauty companies in the business, including Hearst, Condé Nast, Meredith, and L’Oréal, and are committed to creating an inclusive space that lifts up diverse voices and celebrates the unique beauty found in each of us. Over the years, we’ve become one of the largest beauty sites on the internet, reaching over nine million readers a month, according to ComScore, with our library of more than 10,000 pieces of content—and it’s not all lipstick testing and brow grooming.
At Byrdie, our mission is simple: to celebrate individuality and empower our readers to find confidence, community, and joy through beauty and style. Our hair, our facial features, our bodies: They can reflect culture, sexuality, race, even politics. We believe when it comes to our beauty coverage—from how beauty products are chosen for review to why we write the things we do—the more transparency, the better. That’s why we feel it’s important to share exactly how we go about doing what we do: from how we create our content to who’s behind it and more.
So click around. Stay awhile. We hope to make you feel inspired, joyful, comfortable, and confident.
Click here for our full editorial guidelines and standards.
Click here to learn more about our Beauty & Wellness Review Board.
Click here for our policies and processes surrounding product recommendations.
Diversity and inclusivity are at the heart of everything we do. We promise to be upfront and transparent with the actionable steps we’re taking to make diversity, inclusivity, and representation our number-one priority. Click here to see our Diversity Pledge in its entirety.
If you have any questions or comments, please reach out to us by emailing firstname.lastname@example.org.
The Byrdie Team
The Byrdie Editorial Team
The Byrdie editorial team has one goal—to help you live your most beautiful life. We’ve spent years meeting with the biggest brand founders, top trend analysts, and countless board-certified physicians to help you sift through the excess and discover the products and advice that actually work. You can always count on us to deliver industry news with depth, de-bunk the latest wellness fads, and keep the beauty dialogue open and engaging.
Leah has over 20 years of experience in media and is a veteran beauty expert with numerous appearances on television shows such as Today and Good Morning America. She is a judge on season two of Lifetime’s American Beauty Star.
Before joining Dotdash in 2019, she was the chief beauty director of Hearst, where she oversaw the content for 12 brands including Cosmopolitan, Elle, Harper's Bazaar and Women's Health, bringing trends, news, and solutions to more than 20 million women every month. She also covered the beauty and wellness circuit for Fitness, Self, and Health. Leah graduated with a BA in Psychology from Susquehanna University, and lives in New York City.
Hallie has worked in beauty editorial for nine years and has worked at Byrdie since 2016.
Before that, she ran Marie Clarie's social media and helped launch Time Inc.'s digital-only beauty brand, MIMI. After college, she contributed to Time Out New York's Shopping & Style section before landing her first beauty editor gig at Hearst's Real Beauty. Hallie loves all things skincare and feels especially passionate about wellness-related personal essays. Her writing has appeared in ELLE, Cosmopolitan, and InStyle. She graduated with a BA in Communication Arts from the University of Wisconsin-Madison, and lives in Brooklyn.
Kathryn has been with Dotdash since 2017.
She began her career at an agency, where she crafted content strategy for tech startups, before moving to Dotdash. Her work focuses on incorporating data analysis with content best practices, which combines her passion for logic and learning with her love of writing. Kathryn earned a B.A. and M.A. studying Creative Writing at The University of Chicago. Currently, she’s working towards her M.F.A. in Fiction Writing from Columbia University.
Lindsey has been with Byrdie since 2015.
She made her first foray into the digital world as an inaugural writer for beauty Q&A platform, Makeoverly. She was later brought on as a writer for StyleCaster and Buzzfeed before starting as an associate editor at Byrdie. Her writing has also appeared in Women’s Health and on Yahoo. Lindsey loves the artistry of makeup and counts herself as the resident makeup artist among friends and colleagues—she’s even done a few bridal parties and her own wedding makeup. A Brooklyn resident by way of upstate New York, she graduated with a BS in Sociology from Binghamton University and a Master’s in Social Work from Monmouth University.
Aimee has been in beauty editorial for over six years and started as senior beauty editor at Byrdie in June 2021.
Before joining the Byrdie team, Aimee managed all of PopSugar Beauty's social media content and strategy, and wrote hundreds of articles for the PopSugar Beauty site. Recently, she spent nearly three years at Refinery29 as senior writer where she covered beauty from a thoughtful, cultural lens, built impactful industry relationships, and represented the brand in media.
Holly joined the Byrdie team in 2019.
Previously she covered the beauty and wellness space as a reporter and editor for the digital arms of ELLE, Cosmopolitan, Marie Claire, Women’s Health, and BuzzFeed. She’s passionate about skincare, innovative products that transform the beauty landscape (like the Haus Labs eyeliner stickers), and exploring the intersections of beauty and identity. Holly graduated from George Mason University with a B.A. in Creative Writing and now lives in New York City.
Jesa joined the Byrdie team in 2021.
Previously, she covered the beauty and wellness spaces for renowned publications like ELLE, Cosmopolitan, Allure, and more. Her day-to-day includes swimming in lipstick, reporting on the science behind the latest workout and nutrition trends, and being on the pulse of the latest product launches. She graduated from Rutgers University with a B.S. in Exercise Science and coursework in Journalism and Media Studies. Follow her on Instagram @jesamarie_ for BTS beauty moments.
Olivia has been with Byrdie since 2021.
Before that, Olivia worked as an editorial intern for Byrdie—which confirmed her passion for beauty journalism. As a writer, her mission is to amplify diversity and representation in beauty. Her writing has appeared in Hello Giggles, Atlanta Magazine, xoNecole, and 21Ninety, Her Campus, and other publications. Olivia graduated with a B.A. in Journalism from Georgia State University with a minor in African-American Studies.
Eden has been with Byrdie since 2020.
Beginning her career as an assistant editor at a regional lifestyle magazine in her native Virginia, Eden joined a trade media company, Allured Business Media, after moving to New York City. There, she wrote and edited news items and features for the cosmetics, skincare, flavor, and fragrance industries. She is a graduate of The College of William & Mary, and currently resides in her beloved Brooklyn.
Madeline has been with Byrdie since 2021.
Most recently, she lead social media at Glamour magazine where she covered pop culture, beauty, and fashion. After graduating from the University of Notre Dame in 2014, she forayed her love of the internet into a career writing and creating content for a variety of lifestyle and entertainment brands.
Star has been with Byrdie since 2019.
Before joining the Byrdie team, Star was a social media strategist for beauty and personal care brands Nivea and Aquaphor. She is passionate about all things beauty, but has a special relationship with natural hair care and anything that promises to help achieve clear and glowing skin. Star holds a Journalism and Technical Communications degree from Colorado State University, and now calls Brooklyn home.
Karli has been with Byrdie since 2019.
Before joining Byrdie, she held roles on the editorial teams of HuffPost, Allure, and Furthermore, Equinox’s digital magazine, writing about beauty, fitness, and entertainment news. Her passion for beauty and wellness was first sparked when she was an intern in the beauty closet at Cosmopolitan, and during her time as the Beauty Assistant at PeopleStyle. She graduated from Boston University with a double major in journalism and advertising, and lives in New York.
Jasmine has worked in social media for seven years and has been at Byrdie since 2021.
Jasmine has been working in social media since she graduated college in 2014. Her first internship after graduating was on the social team at Ebony Magazine. Then, she became an online contributor for Hype Hair Magazine before joining the social team at Shape Magazine in 2015. She was the social media writer at Shape Magazine for over five years.
Araziel graduated with a B.A. in Fashion Media from LIM College in May 2021 and has been at Byrdie since 2021.
Araziel worked as a social media manager at BAUCE Magazine, a lifestyle publication dedicated to helping women of color. She also worked as an assistant consultant at Kleinfeld Bridal before graduating and landing the role of assistant social media manager at Byrdie.
Tomoko has been a designer for over 15 years and has been with Dotdash since 2017.
Before joining Dotdash, she worked on design and product solutions for a range of organizations in the arts, fashion, hospitality, finance, technology and non-profit. Now, Tomoko strives to create meaningful interactions through thoughtful design as the leader on product design and user experience for Byrdie. Tomoko graduated with a BA in Architecture from Barnard College, Columbia University and lives in New York City.
Cristina has been with Byrdie since 2019.
Previously, she has worked in the photo and creative departments of publications such as Women's Health, Seventeen, Marie Claire, JCK, and Town & Country, and was a visual editor for SELF and Glamour’s digital properties. Cristina graduated with a BA in Photography from The School of Visual Arts in New York City, and currently calls New Jersey home.
Zach has been with Dotdash since 2018.
He's accumulated over a decade of experience working in product. Most recently, he served as the product lead for Mediabistro.com, building tools focused on skills development for media professionals. He was also a product manager at Daily Burn, where he led the launch of Daily Burn 365, a live-streaming daily workout program that was nominated for a Daytime Emmy for Best Interactive Media, Original Content. He studied at Temple University, graduating with a B.A. in American Studies.
The Byrdie Commerce Team
The Byrdie commerce team is composed of experienced writers and editors who obsessively scour the retail landscape (both online and off) to find the best products for your life. Besides being experts in the beauty and wellness space, we’re consumers too—and we personally have a passion for products and services that make your life easier.
Dwyer is the VP of Commerce at Dotdash. She joined Dotdash in September 2017.
Before joining Dotdash, Dwyer worked as the senior editor at Health, where she covered the latest fitness and wellness trends and products.
Dwyer started her career at Instyle magazine, where she covered celebrity homes and later worked at All You magazine, where she edited cleaning and home decor content and gift guides. Her work has also been featured on Real Simple, People, Woman's Day, Brit + Co., and more.
Jessica is a Commerce Editorial Director at Dotdash. She joined the company in May 2019.
Before joining Dotdash, she worked at L’Oréal’s Skincare.com where she covered all things beauty. Prior to that, she worked on the digital team at DuJour writing beauty, fashion, culture, and lifestyle content.
She received her B.A. in Journalism and Sociology from New York University.
Avery is a senior commerce editor at Dotdash who writes and edits pieces for Byrdie. She joined the company in September 2018.
Before Dotdash, Avery worked as a digital editor at DEPARTURES, a staff writer at For the Win, and a trends reporter at HuffPost.
Avery also covers culture, beauty, and music for outlets including ELLE, Refinery29, The Cut, NYLON, GQ, VICE, and more.
In the Press
Find our editors on...
- The Business of Fashion: Who Is Actually Livestream Shopping?, featuring Leah Wyar
- People: Ana de Armas Says She Cried the First Time She Saw Herself in Marilyn Monroe Wigs for Upcoming Film
- PageSix.com: Halsey Says She Feels The Most Confident When She’s Bald
- DailyMail: ‘I’m So Excited To Be A Wife’: Lily Collins Discusses Her Engagement To Fiance Charlie McDowell as She Poses In Breathtaking Photoshoot for Byrdie
- The Glossy: How Byrdie Is Adapting to 2020's Upheavals, featuring Leah Wyar
- Today: Learn About the Hottest New Beauty Tools, featuring Leah Wyar
- The Zoe Report: 5 Beauty Editors Share Their Wedding Day Scent, featuring Lindsey Metrus
- Coveteur: 7 Beauty Editors on How They Get Rid of Acne, Fast, featuring Hallie Gould
- American Beauty Star: Featuring Leah Wyar as judge
Byrdie is part of the Dotdash publishing family.
Dotdash's vibrant brands help over 100 million users each month find answers, solve problems, and get inspired. Dotdash is among the largest and fastest growing publishers online, and has won over 80 awards in the last year alone, including Digiday's 2020 Publisher of the Year. Dotdash brands include Verywell, Investopedia, The Balance, The Spruce, Simply Recipes, Serious Eats, Byrdie, Brides, MyDomaine, Lifewire, TripSavvy, Liquor.com, TreeHugger, and Thoughtco.
Here is an overview of our properties:
Verywell: The Verywell family of brands, including Verywell Health, Verywell Fit, Verywell Family, and Verywell Mind, take a human approach to health and wellness content and are a welcome alternative to hyper-clinical health sites. Over 38 million people use Verywell sites each month to feel better and be healthier.
Investopedia: Investopedia helps investors understand financial concepts, improve investing skills, and learn how to manage their money. Investopedia reaches over 20 million people each month.
The Balance: The Balance family of brands, including The Balance, The Balance Careers, and The Balance Small Business, deliver clear, practical, and straightforward personal financial advice to over 17 million people each month.
The Spruce: The Spruce family of brands, including The Spruce, The Spruce Eats, The Spruce Pets, and The Spruce Crafts combine inspiration with how-to advice to help users create homes they love. Collectively, The Spruce sites reach nearly 40 million people each month.
Simply Recipes: Simply Recipes, one of the original food blogs, helps 9.7 million people each month get easy, delicious food on the table for themselves and their families.
Serious Eats: Serious Eats delivers trustworthy recipes, rigorously tested techniques, and food science to over 4.4 million hungry readers each month.
Byrdie: Byrdie is dedicated to all things beauty, inside and out. From hair and makeup to health and wellness, Byrdie takes a fresh, no-nonsense approach to feeling and looking your best. Byrdie reaches 10.5 million people each month.
Brides: Brides inspires and guides 4.6 million monthly users as they make decisions from pre-engagement through the honeymoon. Brides is committed to bringing you an inclusive look at the world of weddings, with every type of couple, every type of wedding, and every type of celebration.
MyDomaine: MyDomaine makes an aspirational life achievable—and affordable—with curated home-design inspiration, quick and fresh recipes, and healthy relationship advice that awaken a life well lived. MyDomaine reaches nearly two million people each month.
Lifewire: Lifewire provides helpful, actionable tech tips, advice, and answers, without confusing jargon. Lifewire helps 5.7 million people each month get the most out of their technology.
TripSavvy: TripSavvy delivers curated expert advice for family and vacation travelers. We help 3.8 million people each month have the best travel experiences.
Liquor.com: Liquor.com is dedicated to good drinking and great living. We inspire, entertain and educate 3.7 million people each month interested in what happens in the glass and out of it.
Treehugger: Treehugger is the only modern sustainability site that offers advice, clarity, and inspiration for both the eco-savvy and the green living novice. With 2.6 million monthly users, Treehugger is one of the world’s largest information sites dedicated to driving sustainability mainstream.
Thoughtco: ThoughtCo is one of the largest and most comprehensive learning, information, and education sites online. ThoughtCo helps 6.4 million people a month become lifelong learners.
Source: Comscore, March 2021 US
Read about Dotdash and our family of brands in the news.
Meet Our Senior Management Team
Learn more about the team behind Dotdash here.
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Work With Us
Join our crew of top-notch editors, designers, programmers, and others as we continue to make a difference every day in the lives of Byrdie readers.
Write for Us
We’re always looking for experienced, qualified beauty writers who share in our mission of honest, inclusive, expert-backed advice that leaves readers feeling educated, empowered, and understood. Interested? If that’s you, send a few examples of your published work to this email address: email@example.com
Please note that we do not accept unsolicited guest-authored articles, blogs, or posts.
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Byrdie offers the highest value to advertisers through a combination of scale, credibility, and intent. Interested in advertising with us? Email us at firstname.lastname@example.org or check out our media kit to learn more.