About Us

Who We Are

Oh, hey there. Don’t mind us—we’re just swatching the latest Fenty Beauty drop. But now that you’re here…

We started Byrdie back in 2013 because, like you, we’re pretty obsessed with beauty, whether it's testing out the latest K-beauty trend to achieve our #GlassSkinGoals, discussing the best natural beauty products with Zoë Kravitz, or investigating the truth about Olaplex. Our team of award-winning writers and editors have worked for the biggest publishing houses and beauty companies in the business, including Hearst, Condé Nast, Meredith, and L’Oréal, and is committed to creating an inclusive space that lifts up diverse voices and celebrates the unique beauty found in each of us. Over the years, we’ve become one of the largest beauty sites on the internet, reaching nearly four million readers a month, according to ComScore, with our library of more than 14,000 pieces of content—and it’s not all lipstick testing and selfie-taking.

No matter your background, skin tone, hair type, or budget, you can come to Byrdie and feel like you are being seen and represented. Beauty isn’t one-size-fits-all, but unique to every individual and deeply personal—and we promise to be honest and vulnerable right there with you through our own personal stories. And since it’s as much about how you feel on the inside as it is about what you slather on the outside, you’ll find plenty of expert-backed wellness advice here, too.

So click around. Stay awhile. We hope to make you feel inspired. And if you leave with a new holy-grail product (or two), well—don’t say we didn’t warn you.

Editorial Guidelines

Every day, our team of beauty foragers meets with brands (big and small, known and not-yet-on-the-map) to maintain our you-heard-it-here-first approach to beauty. We are active participants in New York Fashion Week, where we report live on trends before they break on the internet. And we interview the world’s most respected beauty and wellness experts—dermatologists, estheticians, hair stylists and colorists, makeup artists, nail technicians, nutritionists, cosmetic dentists, and more—who share tips, studies, exclusive breakthroughs, and ingredient innovations to further our editorial integrity and authority.

Our editors and writers take great pride in the quality of our work and create original, accurate, expert content that is free of ethical concerns, conflicts, or misinformation. We share everything you need to know today, while making sure our library is kept accurate. If you see something that doesn’t seem up to date, please let us know by emailing us at contact@byrdie.com.

As is common in the beauty industry, Byrdie editors and writers are sometimes provided with complimentary products for testing and review purposes. While it does not influence our coverage, Byrdie believes in full disclosure of all potential conflicts of interest. This disclosure is present on any articles where applicable.

Our product reviews are independent and based on research and product testing. If you visit links within our content, we may receive commissions from your purchases, but we never receive any compensation or consideration for the content of our recommendations. Learn more about our review process here.

The Byrdie Team

Desert Island Beauty Product

Sonya Dakar Organic Omega Booster. I’ve worn this oil way before it was cool to grease up your face. It makes my skin glow better than the most coveted highlighters out there.

Leah Wyar

General Manager

Leah has nearly 20 years of experience in media and is a veteran beauty expert with numerous appearances on television shows such as Today and Good Morning America. She is a judge on season two of Lifetime’s American Beauty Star.

Before joining Dotdash this year, she was the chief beauty director of Hearst, where she oversaw the content for 12 brands including Cosmopolitan, Elle, Harper’s Bazaar and Women’s Health, bringing trends, news, and solutions to more than 20 million women every month. She also covered the beauty and wellness circuit for Fitness, Self, and Health. Leah graduated with a BA in Psychology from Susquehanna University, and lives in New York City.

Desert Island Beauty Product

Sonya Dakar Organic Omega Booster. I’ve worn this oil way before it was cool to grease up your face. It makes my skin glow better than the most coveted highlighters out there.

Desert Island Beauty Product

Rituel de Fille’s Rare Light Luminizer in every shade. It’s the best of the best, says this self-proclaimed highlighter connoisseur.

Faith Xue

Editorial Director

Faith has more than seven years of experience in digital media, and has been with Byrdie since 2014.

Prior to joining Byrdie, Faith was a staff editor for L’Oréal’s beauty website Makeup.com, where she oversaw editorial strategy and daily content production. After a brief stint at Angeleno magazine, she realized her heart was in digital. Her first job, ghost-writing for a major beauty YouTuber, was how her love for beauty began—and where she discovered the power of social media. Faith has a BA in Communications from the University of Southern California, and now counts Brooklyn as home.

Desert Island Beauty Product

Rituel de Fille’s Rare Light Luminizer in every shade. It’s the best of the best, says this self-proclaimed highlighter connoisseur.

Desert Island Beauty Product

Oribe’s Dry Texturizing Spray is my entire hairstyle and I hope they never stop making it.

Elspeth Velten

Editorial Director

Elspeth has worked in the lifestyle space for eight years, and has been with Dotdash since 2016.

Before joining Byrdie, Elspeth spent time in the travel world as a founding editor of TripSavvy, Dotdash’s travel brand, and editor at Luxury Escapes, an Australian eCommerce site based in Melbourne. Elspeth landed in the fashion closet at Time Inc. after college, where she spent two years learning the editorial ropes. Her writing has appeared in Architectural Digest, Vogue, Playboy and International and Australian Traveller. She graduated with a degree in Communications and Journalism from Fordham University.

Desert Island Beauty Product

Oribe’s Dry Texturizing Spray is my entire hairstyle and I hope they never stop making it.

Desert Island Beauty Product

I have to be practical and say sunscreen—it’s the only product guaranteed to prevent signs of aging! I love Supergoop’s non-gluey, sheer Everyday Sunscreen.

Lindsey Metrus Malhado

Senior Editor

Lindsey has been with Byrdie since 2015.

She made her first foray into the digital world as an inaugural writer for beauty Q&A platform, Makeoverly. She was later brought on as a writer for StyleCaster and Buzzfeed before starting as an associate editor at Byrdie. Her writing has also appeared in Women’s Health and on Yahoo. Lindsey loves the artistry of makeup and counts herself as the resident makeup artist among friends and colleagues—she’s even done a few bridal parties and her own wedding makeup. A Brooklyn resident by way of upstate New York, she graduated with a BS in Sociology from Binghamton University and a Master’s in Social Work from Monmouth University.

Desert Island Beauty Product

I have to be practical and say sunscreen—it’s the only product guaranteed to prevent signs of aging! I love Supergoop’s non-gluey, sheer Everyday Sunscreen.

Desert Island Beauty Product

Biologique Recherche’s Lotion P50 1970 is the true love of my life.

Hallie Gould

Senior Editor

Hallie has been with Byrdie since 2016.

Before that, she ran Marie Claire's social media and helped launch Time Inc.'s digital-only beauty brand, MIMI. After college, she contributed to Time Out New York’s Shopping & Style section before landing her first beauty editor gig at Hearst's Real Beauty. Hallie loves all things skincare and feels especially passionate about wellness-related personal essays. Her writing has appeared in Elle, Cosmopolitan, Harper's Bazaar, and InStyle. She graduated with a BA in Communication Arts from the University of Wisconsin-Madison, and lives in Brooklyn.

Desert Island Beauty Product

Biologique Recherche’s Lotion P50 1970 is the true love of my life.

Desert Island Beauty Product

I don’t mean to be dramatic, but I think I would die without my Morihata Binchotan Charcoal Sleep Mask.

Kelly Gallagher

Senior Social Media Editor

Kelly has been with Byrdie since 2017.

Prior to that, she was the social media editor of MyDomaine, one of Dotdash’s lifestyle brands. Kelly was also part of the social media and digital content team at West Elm, as well as a community manager at Birchbox, where she discovered her love of beauty. A San Francisco Bay Area native, Kelly graduated from The University of Colorado at Boulder with a double major in communications and studio art, and a minor in technology, arts and media. She now calls Williamsburg, Brooklyn home.

Desert Island Beauty Product

I don’t mean to be dramatic, but I think I would die without my Morihata Binchotan Charcoal Sleep Mask.

About Dotdash

Byrdie is part of the Dotdash publishing family.

For more than 20 years, Dotdash brands have been helping people find answers, solve problems, and get inspired. We are one of the top-20 largest content publishers on the Internet according to comScore, a leading Internet measurement company, and reach more than 30% of the U.S. population every month. Our brands collectively have won more than 20 industry awards in the last year alone and, most recently, Dotdash was named Publisher of the Year by Digiday, a leading industry publication.

Here is an overview of our properties:

Verywell (Health and Wellness): The Verywell family of brands, including Verywell Health, Verywell Fit, Verywell Family, and Verywell Mind, take a human approach to health and wellness content and are a welcome alternative to hyper-clinical health sites. More than 39 million people use Verywell sites each month to feel better and be healthier.

The Spruce (Home and Food): The Spruce family of brands, including The Spruce, The Spruce Eats, The Spruce Pets, and The Spruce Crafts combine inspiration with how-to advice to help users create homes they love. Collectively, The Spruce sites reach nearly 28 million people each month.

The Balance (Personal Finance): The Balance family of brands, including The Balance, The Balance Careers, and The Balance Small Business, deliver clear, practical, and straightforward personal financial advice to nearly 21 million people each month.

Investopedia (Investing and Financial Education): Investopedia helps investors understand financial concepts, improve investing skills, and learn how to manage their money. Investopedia reaches nearly 11 million people each month.

Lifewire (Tech): Lifewire provides helpful, actionable tech tips, advice, and answers, without confusing jargon. Lifewire helps nearly 10 million people each month get the most out of their technology.

Byrdie (Beauty): Byrdie is dedicated to all things beauty, inside and out. From hair and makeup to health and wellness, Byrdie takes a fresh, no-nonsense approach to feeling and looking your best. Byrdie reaches nearly four million people each month.

MyDomaine (Lifestyle): MyDomaine makes an aspirational life achievable—and affordable—with curated home-design inspiration, quick and fresh recipes, and healthy relationship advice that awaken a life well lived. MyDomaine reaches 2.5 million people each month.

TripSavvy (Travel): TripSavvy delivers curated expert advice for family and vacation travelers. We help over eight million people each month have the best travel experiences.

Thoughtco (Education and Information): ThoughtCo is one of the largest and most comprehensive learning, information, and education sites online. ThoughtCo helps over 12.5 million people a month become lifelong learners.

Source: comScore, January 2019 US; comScore Plan Metrix, December 2018

Dotdash Press

Read about Dotdash and our family of brands in the news.

Meet Our Senior Management Team

Neil Vogel

Chief Executive Officer

Neil Vogel is CEO of Dotdash, having assumed the role in April 2013.

Prior to joining Dotdash, Neil was the Founder and CEO of Recognition Media, a creator and producer of award shows and media properties for digital, creative, and advertising communities, including the Webby Awards, the Telly Awards, and Internet Week New York and Europe.

Before starting Recognition Media, Neil was Chief Corporate Development Officer at Alloy Media + Marketing, a digital content and marketing services company focused on the teen and youth market. Neil also serves as a venture partner at FirstMark Capital.

Neil received a B.S. in Finance from the Wharton School of Business at the University of Pennsylvania.

Tim Quinn

Chief Financial Officer & Head of Strategy

Tim is the Chief Financial Officer of Dotdash and joined the company in January 2015. Prior to joining Dotdash, Tim was CFO of Axial, an online professional network that helps entrepreneurs and small businesses access capital.

Tim spent more than a decade with American Express where he was a Senior Vice President of Finance and Operations at Vente Privee USA, an e-commerce joint venture between American Express and Vente-Privee Europe. He spent the majority of his time at American Express as a Vice President in the Corporate Development Group where he sourced, executed, and monitored equity investments and M&A transactions supporting all of American Express’ global business lines.

Tim started his career in middle market investment banking at Ladenburg Thalmann and, prior to that, in private equity at Wade Capital. He graduated from the University of Virginia with a Bachelor of Science in Commerce.

Alex Ellerson

Chief Operating Officer

Alex Ellerson is the Chief Operating Officer for Dotdash. Before joining the company, Alex served as the General Counsel and Chief Operating Officer at Howcast, a leading producer of high-quality, low-cost, online how-to videos. Prior to joining Howcast, Alex was the Head of Entertainment and Premium Content Partnerships for Google Video and YouTube and, earlier, a General Manager and Senior Director of Business Development at Yahoo!, working on both Yahoo’s Media and Entertainment and Search teams.

He was also the COO and General Counsel for CMJ (host of the annual CMJ Music Marathon conference), an associate at the law firm of Cravath, Swaine & Moore, and a law clerk to the honorable Amalya L. Kearse (U.S. Court of Appeals for the Second Circuit).

Alex holds a J.D. from Columbia University School of Law and a Bachelor of Arts degree from Swarthmore College. He is also a member of the Planning Committee of the New York Chapter of The Copyright Society of the USA.

Nabil Ahmad

Chief Technology Officer

Nabil Ahmad is the Chief Technology Officer for Dotdash. Before joining the company in 2013, Nabil worked at Barnes & Noble serving as the head of technology for BarnesAndNoble.com. A career long engineer, Nabil’s experience includes consulting during the dotcom boom, working at healthcare services and media companies, and being the first employee and head of technology at Kwiry Inc., a venture-backed mobile startup.

Nabil received his B.A. in Molecular Cell Biology, with emphasis in Cell Developmental Biology, from the University of California at Berkeley.

Andrew Gorenstein

President of Advertising & Partnerships

Andrew Gorenstein is President of Advertising and Partnerships for Dotdash and joined the company in December 2016. Before joining Dotdash, Andrew held executive roles as the President of Media and Advertising and Chief Revenue Officer for Gawker Media, where he led the revenue team and created an award-winning product suite to sell across their multiple vertical brands. Prior to Gawker Media, he held sales leadership roles at Condé Nast and Forbes.

Andrew has worked aggressively to accelerate, and ultimately redefine and align ,the relationship between advertisers, brands and publishers. In 2013, he was named one of AdAge’s 40 under 40. Andrew received his Bachelor’s Degree in History from Boston University.

Tory Brangham

Senior Vice President, Commerce

Tory Brangham is Senior Vice President of Commerce at Dotdash, having assumed the role in May 2017.

Previously, Tory worked as a Director of Merchandising at Quidsi/Amazon as well as Managing Director of iVillage/iVillage UK. Tory brings over two decades of experience in ecommerce and editorial content. During her tenure at Amazon, Tory oversaw a variety of businesses including children’s apparel, toys, and pets. The clothing/soft goods category, launched from scratch, grew to over $30MM in revenue in just two years.

Tory initially joined Dotdash as General Manager of The Spruce, overseeing the development and launch of the site, which is now one of the largest home and food sites on the Internet.

Dr. Jon Roberts

President Dotdash Finance

Dr. Jon Roberts oversees the finance media properties at Dotdash (Investopedia and The Balance). He has been with Dotdash since 2013 and previously held roles as Chief Innovation Officer and Head of Data Science, where he derived insights from more than 20 years of Internet data across thousands of topics.

Prior to joining the company, he spent 10 years as a theoretical physicist focused on making dark matter predictions for the hadron collider at CERN and cosmic ray predictions for the AMS detector on the space station. He also worked on the Pierre Auger telescope in Argentina. Dr. Roberts received his Ph.D at the University of Southampton and his M.A. from the University of Oxford.

Meredith Worsham

Vice President, Communications

Meredith Worsham is Vice President of Communications for Dotdash. She has been with the company for nearly 10 years, working her way up from Account Coordinator to now Vice President, where she oversees media relations, strategy development, internal and external communications, and special events for one of the fastest growing digital media companies and its vertical brands.

Previously, Meredith held various public relations roles at MSL, a leading PR agency in New York, and worked on health accounts including Sanofi Aventis, Allergan, and Phillips Healthcare. She holds a B.A. in Communications with a minor in History from Elon University in North Carolina.

Rob Braithwaite

Senior Vice President, Site Hosting & Operations

Rob Brathwaite is Senior Vice President of Operations at Dotdash. He also oversees IAC Publishing’s global shared services team. Starting at the company in 1996, he is the longest tenured team member.

Robert has been instrumental to bringing about change at Dotdash over the past two decades. He holds both a B.S.c and M.S.c in Information Systems and Management from New York University.

Adam McClean

Chief Product Officer

Adam McClean is the Chief Product Officer at Dotdash and joined the company in 2014. Prior to joining the company, he was the Director of Product at Waybetter, Inc. Previously, he held roles at Barnes and Noble and Condé Nast Publications.

Adam brings more than a decade of experience in start-ups, e-commerce, and premium publishing to Dotdash. He received a B.A. in Communications from DePauw University.

Tre Jones

Senior Vice President, Marketing

Tre Jones is the SVP for Marketing at Dotdash. He leads a team of engineers and marketers dedicated to growing our consumer audience through continuous improvement of our content and product.

Prior to Dotdash, Tre was VP of Search Marketing at Everyday Health. He holds a Masters of Business Administration from the NYU Stern School of Business and has a Bachelors from the University of North Carolina at Chapel Hill.

Colleen Gangl

Vice President, People

Colleen Gangl is the VP of People for Dotdash, joining the company in 2018. Colleen brings over 15 years of experience in her field across multiple industries, including retail, technology, and digital media. At Dotdash, she is responsible for all areas of the People function, including talent acquisition, talent development, business partnering, and people operations.

Colleen is dedicated to partnering with her colleagues to cultivate a working environment that allows team members to do their best work. She received her Masters in Human Resource Management from Rutgers University and has a B.A. in Art History from the University of Delaware.

Sara Badler

Senior Vice President, Programmatic Revenue

Sara Badler is SVP Programmatic Revenue at Dotdash and joined the company in February 2018.

Before joining Dotdash, Sara was head of Programmatic Advertising at The New York Times, where she managed a programmatic team globally, focusing on revenue working with direct clients, partners and exchanges.

Sara started her career in Shanghai, China, where she worked in in Ad Tech at JOININ Tech for more than three years specifically focused on programmatic TV. From there, she went on to manage programmatic at Forbes Media and Hearst Corporation. Sara’s focus has always been in Ad Tech both on the publishing side and technology side. She also worked at Turn where she led inventory partnerships across the east coast.

Sara holds a B.A. in American and Women’s Studies from Dickinson College.

Brandon Millard

Senior Vice President, Growth & Content Strategy

Brandon Millard is the Senior Vice President of Growth & Content Strategy for Dotdash and joined the company in April 2015.

Brandon oversees a team of content strategists, growth analysts, editors, illustrators, and photographers dedicated to improving publishing processes and content quality. Prior to Dotdash, Brandon was the Director of Search Strategy for Ayima, a digital marketing agency, where he led enterprise consulting relationships with large publishers and e-commerce platforms. Brandon has worked in digital marketing and growth for the past 15 years as a startup founder, an in-house leader, and a consultant.

Brandon received a B.S. in Business from Wake Forest University.

Jeff Hartwig

General Counsel & Corporate Secretary

Jeff Hartwig is the General Counsel and Corporate Secretary for Dotdash. Before joining Dotdash, Jeff spent six years at Dow Jones & Company, Inc. where he served as counsel to the digital and print production groups of The Wall Street Journal.

Prior to joining Dow Jones, Jeff was an associate attorney at the law firm Morgan, Lewis & Bockius, providing legal counsel to emerging businesses on their financing, intellectual property, and general corporate matters. Jeff holds a J.D. from the University of Pittsburgh School of Law and a Bachelor of Arts degree in French from San Francisco State University. He is also a member of IAB’s Legal Affairs Council.

Contact Us

Do you have something you’d like to let us know? Whether you have a comment or an idea to share, we look forward to hearing from you: contact@byrdie.com.

For press inquiries, email us at press@byrdie.com.

If you would rather call us or send us a letter, you can reach us at 1500 Broadway, New York, NY 10036 | 212-204-4000.

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Please note that we do not accept unsolicited guest-authored articles, blogs, or posts.

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