These '70s Beauty Trends Are Still Going Strong

Updated 09/05/19
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Getty/James Devaney

We can't say we're too surprised by the staying power of the '70s resurgence. After all, it's hard to get sick of that free-spirited approach to style and beauty—an emphasis on keeping things natural, sunny, and casual by day, and experimenting with the boundaries of over-the-top glam by night. It's fun, it's fabulous, and it doesn't appear to be going anywhere fast.

See which '70s trends we're still loving now.

Getty/Al Bello

Disco Waves

The goal: bouncy, touchable waves that boogie when you so much as tilt your head. (And with Bey's jewel-toned eye makeup? A perfect pairing.) To get the most authentic look possible, center-part your hair and wrap small sections around hot rollers, keeping your roots relatively flat. Once the curls have set, take out the rollers and brush out the waves a little with your fingers. A flexible hairspray is a must: Try R+Co's Outer Space ($17).

Getty/Jason Merritt

Sleek Center-Part

On the flipside, a sleek center part (as demonstrated by girl of the moment Alicia Vikander) can read just as glam, especially when paired with a gilded eye look. The trick is to tame all flyaways with a smoothing cream or oil. (We like to dab a bit of Christophe Robin's Moisturizing Lavender Hair Oil, $47, on our fingertips and gently comb through our strands.)

Getty/David M. Benett

Shaggy Bangs

Even if the full shag makes you nervous—totally valid!—why not just borrow the piece-y fringe? Paired with long locks, textured bangs are still very '70s—they're just less Patti Smith and more Jane Birkin. 

Getty/Steve Granitz

An All-Over Glow

Like Lauren Hutton at the 1975 Oscars (or really any picture of Farrah Fawcett), RHW knows that sometimes there's nothing sexier than a head-to-toe bronze.

Let's be clear: The goal here is more "healthy glow" than "fake bake," so keep it subtle, not orange. We're faking some summer sun in February with French Girl Organics Lumière Bronzing Oil ($36), an all-natural body oil with a faint, flattering shimmer. Extend the Midas touch to your face with a gold cream shadow and a great highlighter, like Ilia's Polka Dots and Moonbeams Illuminator ($34).

Getty/Rachel Murray

Mega-Watt Lips

Between her easy waves, full brows, and bright fuschia-red lip, Lola Kirke is doing Jerry Hall proud. Toss back your hair and swipe on some of Revlon's Super Lustrous Lipstick ($8) in Love That Pink.

Getty/Pierre Suu

Braids for Days

We'll take braids in any way, shape, or form, but leave it to Olivia Palermo to take the festival staple and make it couture-ready. Our only pointer? Get creative. 

Which trend is your favorite? Sound off below.

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