When I ask you to picture the classic L.A. hair color, what comes to mind? A bright yellow Playboy blond? A shadowy ombré? An icy platinum? There's a lot of hair color happening in this dreamy city—some of it more pinnable than the rest—but one savvy Beverly Hills colorist says there's a futuristic new trend that's about to take over your social media feeds, the red carpet, and all of Melrose Avenue.
The scoop comes from Matt Rez, a colorist at Meche Salon, who's responsible for the double tap–worthy highlights we see on Chiara Ferragni, Eiza Gonzalez, Lea Michelle, and many other celebs. According to Rez, the future of L.A. hair color involves an innovative new technique that guarantees the perfect, most flattering blond, red, or brunette for every client. He's intriguingly named it 4D Hair Color, and get ready, people; it's going to be the new balayage.
Rez gave us the exclusive on this spellbinding new methodology. Keep scrolling to get acquainted with 4D Hair Color, the beauty trend that's about to rule L.A.