The start of a new year is always an exciting time when it comes to beauty. The fresh beginning brings a focus on all the new research, trends and product innovations that are set to come for the year ahead. And spoiler alert, skin is officially in for 2019. From niche skincare finally making it to the mainstream to medical-grade ingredients to sustainable brands, we've spoken to the experts, trawled through the beauty cupboard and come up with the top skincare trends about to blow up in 2019…
CBD Oil and Cannabis-Infused Beauty
We heard a lot about CBD in 2018, but according to Disciple founder and psychotherapist Charlotte Ferguson, 2019 will be the year that cannabis-infused beauty will hit the mainstream.
"CBD is everywhere from bath bombs to ice cream—Mandy Moore even uses it for sore feet from high heels," she notes. "There's nothing new about using weed to treat pain, anxiety and stress (cannabis was used for thousands of years medicinally until the 1920s). The popularity of CBD has something to say about how stressed and anxious we are as a society."
CBD is particularly appealing for people experiencing pain, stress and anxiety who want to treat it naturally without feeling the high associated with smoking cannabis. While lots of companies are jumping the CBD bandwagon, only the authentic companies who can offer quality products along with lab results will last through the craze.”
The Future Lab reported that this year will see a rise in shoppers looking for expert formulations in skincare that truly aim to mimic professional procedures. In 2018, Net-a-Porter reported a 157% rise in medical-grade brands and ingredients, but this is set to rise. In 2019, Dr. Dennis Gross will launch a new line for professional-strength products, bridging the gap between clinical-strength treatments available in his NYC practice and his retail line. These formulations will be designed to give consumers instant results for targeted skin concerns, like dark spots, pigmentation, melasma and fine lines. Key ingredients to look out for? Supercharged acids and antioxidants such as bromelain—a fruit enzyme from pineapples that helps digest dead skin cells.
Whole Body Skincare
We're a nation obsessed with skincare, but we're also often guilty of forgetting that our skin doesn't just stop at our necks. Through 2019, we'll see a rise of body-specific skincare, buzzy ingredients like hyaluronic acid or AHAs being added to body creams and lotions, plus more body-specific in-salon treatments.
Take it from dermatologist Harold Lancer, MD: "For 2019, it’s not just the face but body works too. Complexion matters from head to toe and that’s where the firmness of skin comes in. New technologies like EmSculpt, which uses electromagnetic currents to firm and lift the buttock and abdominal, are coming out. People want their skin to look natural (meaning no obvious suntan) and match their face."
Yep, you heard that right. Everyone's favourite teenage skincare ingredient looks to be back for 2019, with searches for witch hazel increasing by 305% on Pinterest recently. It seems like acne-busting formulas are set to head old-school…
Our love of liquid exfoliators is no secret, but if you haven't yet jumped on the acid bandwagon, 2019 is set to be the year that you do. Pinterest reported that searches for liquid exfoliators are up 58% across the site.
Plastic-free, Waterless Beauty & Sustainability
Yes, 2018 was a huge year in promoting the importance of cutting down on waste. For 2019 onwards, it's not just the smaller, niche brands that are championing all things environmentally friendly. Brands will be looking to cut down on plastic packaging and finding sustainable alternatives. Lush (which has long championed "naked" packaging) is set to open the first completely packaging-free cosmetic shop in the UK this January.
Waterless beauty is also seeing an increase in interest. As the industry's most-used ingredient, the demand for water is huge. Brands are tackling this by not only cutting down on their own water consumption (L'Oréal has committed to a 60% reduction in water consumption per finished product by 2020) but also by launching products that don't require the use of water at all. Look out for dry sheet masks and powdered products over the next few years…