An Ode to High-Key Makeup: Why I Don't Care About Looking "Effortless"
Plus, my favorite "try-hard" products.
An Ode to High-Key Makeup: Why I Don't Care About Looking "Effortless"
Plus, my favorite "try-hard" products.

Today's Top Stories

14 of the Best Eye Serums That Treat Dark Circles, Wrinkles, and More
These may outperform your go-to cream.
5 Ways to Make Your Thin Hair Look Thicker
It's not as hard as you think.
How to Use Rose Water to Make Your Beauty Routine 10 Times Better
The most versatile beauty product ever.
FYI: Science Says Moving Your Mealtimes by 90 Minutes Could Impact Weight Loss
This is fascinating.
Reese Witherspoon, Jen Garner, and My 70-Year-Old Mom All Use This One Hair Tool
Watch the hilarious video inside.
Experts Say These Are the Best Anti-Aging Products to Use in Your 20s
It's definitely not too early to start.

Skin

These Lactic Acid Lotions Are Perfect for Gentle Exfoliation
Seriously, they're magic.
Not Just a Summer Fling: 10 Products We're Carrying With Us Into Fall
They're just that good.
This Is the Only Facial That Helped When Sun Damage Showed Up on My Forehead
I'm rewinding time on my mistakes.
15 All-Natural Amazon Skincare Products You've Never Heard Of
Prime this ASAP.
11 Pumpkin-y Skincare Products, Because Sometimes Being Basic Feels Nice
It's PSL season. We're leaning in.
14 Products for Thigh Chafing That Actually Work
Bye forever.
OPI Is Bringing Back Its 9 Most Iconic Shades Ever—But Just for a Minute
They're selling out as we speak.

Curated Collection

Shop Our Favorite Products From Ulta's 21 Days of Beauty Sale
Don’t miss out.
See Entire Collection
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  • Mario Badescu
  • Vitamin C Serum
  • $ 45
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  • It Cosmetics
  • Confidence in a Cream Moisturizing Super Cream
  • $ 48
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  • First Aid Beauty
  • Face Cleanser
  • $ 20
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  • COVER FX
  • Perfect Setting Powder
  • $ 35
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  • IT Brushes For ULTA
  • Airbrush Buffing Foundation Brush #110 - Only at ULTA
  • $ 12 $24
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  • Clarisonic
  • Revitalizing Cleanse Brush Head
  • $ 32
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  • Too Faced
  • Chocolate Bar Eyeshadow Palette
  • $ 49
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  • Velour Lashes
  • Are Those Real? Lashes
  • $ 29
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  • tarte
  • Tarteist Lash Paint Mascara
  • $ 23
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  • philosophy
  • Renewed Hope In A Jar
  • $ 65

Hair

6 of the Most Flattering Blonde Hair Colors for Cool Skin Tones
For everyone with pink or blue undertones.
FYI: You Can Achieve Kaia Gerber's Undone Waves With Just 4 Products
Here's the in-depth how-to.
This Was by Far the #1 Hair Trend From NYFW
Ready your hair gel.
Are You Tipping Your Hairdresser Enough? Let This Be Your Guide
Plus, the biggest etiquette faux pas.
As a Black Woman, Here's Why Rihanna's NYFW Show Means So Much to Me
This show revolutionized NYFW for the better.
6 Natural Ways to Make Your Hair Grow Faster After a Bad Haircut
Grow it back before you know it.

Makeup

10 Skin-Changing Elixirs to Soak Your Beautyblender With—Instead of Water
This changes everything.
No, You Don't Need to Spend $50 on That Makeup Brush
Three-dollar product ahead…
Better Than Facetune: These 13 Blurring Primers Are Basically Filters IRL
There's one for every budget.

Wellness

A Healthy (and Delicious) Blueberry Pancake Recipe Exists, and We Have Proof
Nutritionists Say This Fruit Has as Much Sugar as a Bag of Sour Patch Kids
Look No Further: These 10 Healthy Fats Were Practically Made for the Keto Diet
I Ate Like Bella Hadid for 7 Days, and This Is What Happened
5 Antioxidant-Rich Foods for Better Skin, Nails, and Hair
5 Products That Help Me Sleep Like a Baby, as Told by an Ex-Insomniac
These High-Protein, Low-Carb Snacks Are Nutritionist-Approved
12 Craving-Fighting Foods You'll Always Find in This Nutritionist's Fridge
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