Why You Should Spend 20 Minutes With A Piece of Cloth On Your Face

Why You Should Spend 20 Minutes With A Piece of Cloth On Your Face

Your first question is probably why are cloth masks so expensive. The answer? The cotton’s absolutely soaked with concentrated serum, dousing your skin with moisture and whatever other active ingredients are in that particular formula, often equivalent to a dozen uses of just the serum itself. So if you’re looking for something with more oomph than your weekly mask without paying for an oxygen facial, check out our favorites, above.

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    SK-II Facial Treatment Mask ($90, for six masks)

    The concentration of Pitera, the brightening, anti-aging ingredient that put SK-II on the map, leaves your face plumper, brighter, and ridiculously moisturized. You’ll be so glowy that you’ll ditch your illuminator for at least a few days.

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    AmorePacific Luminous Effect Brightening Masque ($120, for six masks)

    AmorePacific’s Meladefying Complex is a mix of Asian botanicals (this mask craze, like so many skin care trends before it, originated in Japan) including ginkgo leaf, magnolia, and milk thistle, that even out skin tone in just one use.

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    Masque*ology Anti-Blemish Masque with Tea Tree Leaf Extract ($24, for three masks)

    Want to look radiant and fight a pesky blemish before a big night out? Masque*ology’s formula has tea tree oil and aloe to treat and calm inflammation, as well as collagen to plump your skin and hyaluronic acid to moisturize.

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    Dr. Jart + Pore Medic Clear Mask ($6, for one mask)

    Worried about soaking your oily skin in super hydrating ingredients? Dr. Jart’s mask tightens pores and controls oil without over-drying. (And if you really do just want moisture, try the brand’s Water Fuse Water-Full Hydrogel Mask ($9) for seriously bouncy skin.)

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    Shiseido White Lucent Power Brightening Mask ($68, for six masks)

    Ion force technology might sound scary, but Shiseido’s brightening formula leaves your skin looking only slightly less dewy than if you had a constant mist hitting your face.

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    When Essence Mask ($28, for four masks)

    It was makeup artist Lauren Andersen who gave us the vote of confidence we needed to wear a cloth mask on board a plane. Any one of the masks on this list will guarantee that you emerge from your journey fresh-faced, but When’s is specially formulated to combat all of the bad things that happen to your visage in air. A bio-cellulose sheet takes the place of cotton, and it’s infused with fermented coconut juice, Swiss Alpine herbs, grapefruit seed and ginseng.

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    Lancome Genifique Youth Activating Second Skin ($80, for one mask)

    Lancome’s cotton mask is doused with ½ a bottle of their Genifique Concentrate ($62). One use makes your face look lit from within; Lancome suggests using it twice a week for “refined and re-plumped” skin.

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    When Essence Mask ($28)

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    When Essence Mask ($28)

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    Dr. Jart + Pore Medic Clear Mask ($6)

EXPLORE: Skin, When, Masque*ology, Dr. Jart +, AmorePacific, SK-II, Shiseido, Lancome


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