People Are Losing It Over Urban Decay's Buzzy New Mascara

Urban Decay knows a thing or two about buzzy, standout products. From its well-loved Naked Palette ($54) to its creamy and long-wearing Vice Lipsticks ($17), we can thank the brand for producing a number of cult makeup classics—and the feverish rush to obtain them whenever they're released. And even though it's only been a matter of weeks since its last product announcement (the Naked Heat palette—read all about it here), UD teased yet another addition to its collection over the Fourth of July weekend.

Meet the Troublemaker Mascara, UD's latest addition to its stellar lineup of lash-enhancing formulas. From what we can see, there are many reasons to get excited—and if the deafening buzz around the interwebs is any indication, the anticipation is already running sky-high.

Keep reading to get your first look.