14 Shiny New Ulta Launches to Snatch Up Before They're Gone
In the eyes of the beauty obsessed, there's no such thing as too many visits to the new-arrivals page of our favorite shopping sites. We may or may not even have a few bookmarks dedicated to such a pastime. (What can we say? We're obsessed!) We'll look into seeing someone about that, but in the meantime, we'll stick to retail therapy. As far as we're concerned—and we think all modern-day beauty fans would agree—online shopping always manages to grant instant satisfaction to our wildest beauty cravings.
This rings especially true for Ulta, the beauty mecca known for offering prestige brands and drugstore deals alike—and it never disappoints. Since we're such frequent virtual shoppers, we thought we should share with you the recent fresh finds we're dying to get two-day shipping on.
Keep scrolling to see the most recent arrivals you can shop at Ulta.
Practice your holiday sparkle with these glittery liquid eye pens from Stila, available in silver, bronze, and copper. You’re bound to strike gold when you arrive on the scene with your lids dressed up in these dazzling metallics.
Paul Mitchell Invisiblewear Brunette Dry Shampoo ($18)
Finding the right dry shampoo for dark hair can be a tough battle to win, but Paul Mitchell’s new brunette offering is made especially for dark hair to end what may seem like a never-ending hunt. It’s got a sweet, light fragrance that refreshes second- or third-day hair (okay, who are we kidding—fourth-day hair too) while also granting extended life to your precious blowout.
Patchology Milk Peel FlashMasque Facial Sheet ($8)
Sheet masks are a lazy girl’s dream—no need to spend time layering serums or going through a whole hydrating routine—just pop it on, relax, and remove. And if you’re the type of low-maintenance person who loves a one-step product, you’ll fall hard for this new sheet mask peel: Fortified with lactic acid to remove dead, dull skin, this fast-acting five-minute sheet does all the heavy lifting while you catch up on your DVR. Those with sensitive skin, fear not—lactic acid is inherently gentle, but this mask also has coconut and soy milk to soothe skin while it works.
Milani Conceal + Perfect 2-in-1 Foundation + Concealer ($10)
Big news: Milani just launched a ton of new products, from setting sprays to highlighters, all at super-affordable price points. We have our eyes zeroed-in on this two-in-one foundation and concealer, a high-coverage blend that’ll save you time in the morning and hide discoloration and blemishes in one step.
Hot Tools Silver Chrome 1-1/4" Curling Iron ($50)
Hot Tools curling irons are somewhat of a hairstylist and beauty fan staple—walk into any salon and you’ll probably find one of their trusty rods being wielded. This month, the brand has launched a new collection of chrome edition curling irons in silver, gold, blue, and pink pairings.
It's A 10 Miracle Defrizzing Cleansing Conditioner ($25)
The OG It’s a 10 Leave-In Miracle product is synonymous with smooth, silky hair, so we can only expect the same ultra-hydrating effects from its new cleansing conditioner for curly girls. Perfect for no ‘poo days, you can rinse your coils with this lightweight treatment to de-frizz and re-shape your curl pattern.
It Cosmetics All That Shimmers Brushes for Ulta ($58)
It Cosmetics brushes are the kind of brushes you want to clean regularly—they’re so high-performing, leaving them caked with makeup would be a crime. In advance of the holidays, they’ve come out with an exclusive-to-Ulta set of silver glitter brushes to make every time you apply your makeup feel like a party.
Becca Apres Ski Glow Collection: Glow Face Palette ($54)
Becca, the reigning queen of highlighters has done it again with its winter edition highlighter palette. The weather may be getting colder (eventually? Any moment now?), but your glow can remain with three different shades of highlight, two luminous bronzers, and a vibrant blush you’ll want to keep handy year-round.
Which one are you going to shop first? Please tell us below!