Exclusive: This New Line Is All About Lashes (and It's Supermodel-Approved)
When top models like Kate Upton and Ashley Graham need a makeup artist to get them camera-ready, they call Tracy Murphy. She's not only an industry veteran and skilled makeup artist, but she's known for her ability to give just about anyone the longest, fullest lashes they've ever had. With a little mascara and a lot of technique, Murphy is known by colleagues and clients as the "lash queen," so it only made sense for her to launch her own range of cosmetics that has everything to do with eyes.
Lash Star Beauty officially launches today, and it's about to change the beauty world by transforming lashes, one pair at a time. "I wanted to do a line that felt very authentic, and lashes are the one thing I notice I've been able to show a lot of women—whether they're models or friends—how to maximize their lash potential," she tells us exclusively.
And if you think your short, stubborn lashes are a lost cause, think again, because Murphy is determined to change your mind about what you can achieve with a few products. "If you don't think you have good lashes, it's not you," she says. "You're probably just not using the right tools and products. I can show you how to get crazy-good lashes."
Murphy's passion for lashes is evident as she explains each of her favorite products from the collection to us. We got the lowdown some of her favorites, which include a unique lash curler and a no-brainer tool we wish we had sooner. We honestly wouldn't be shocked if Murphy popularized the way we shop and use lash products the way Anastasia Soare transformed the brow world.
Check out some of Murphy's clients showing off their gorgeous lashes, and keep scrolling read about Lash Star Beauty's debut lineup, straight from the founder herself.
Lash Star Beauty Individual Lash Curler ($29)
"This is really great for the inner or outer corners where you need more precision to curl and lift those lashes. You can also use it to get really close to the root and curl in segments. One of my favorite things to use this for is to simply curl in the center, as close to the root as possible, and that instantly opens the eye. Then, you can flip it over—with the pink pad on the top—to curl the lower lashes. If you have straight lash hair or you consider your lashes to be 'challenged,' this one's great for you."
Lash Star Beauty Hyper Performance Gel Eyeliner Super Longwear Pencil ($23)
"This pencil is crazy. I've never worked with a pencil that lasts as long as thing one. It's super-black Japanese pigment, and it's one of my babies from the line. I like to use it under the eye and smoke it out, but you can use it in place of a liquid liner because the tip is so fine and it won't budge. It's one of our signature products. This liner will easily enhance your lashes—I like to deposit color as close to the lash line as possible to add dimension and drama. It can be very impactful in a subtle way, too."
Lash Star Beauty Modern Nudes Eyeshadow Quad Collection ($39)
"I've been doing makeup on set for years, and I feel like I carry around 65 pounds of makeup everywhere I go. I realized that nine times out of 10, I used the same colors over and over again that are nude and super wearable. You can create shadows and highlights subtly with quiet colors. They're so beautiful, and I now have a smaller kit because I only bring these palettes."
Lash Star Beauty Full Control Lash Sculpting Mascara ($35)
"Women always talk to me about not knowing how to use these big mascara brushes, and a lot of brushes really are way too big. I want to show women how to properly apply mascara and how to layer it, which is a technique I love. So I insisted on creating a dual-ended wand. The first brush is a teeny little brush that won't leave any lash behind. It coats every hair from root to tip while lifting so that the end result is dense and dark. It's great for lower lashes and for tight-lining, too. The second molded brush evenly deposits mascara bulk on the first layer evenly. It separates and creates volume, length, and definition softly. It took a year and a half to formulate, and it can seriously be touched up again later in the day if you want."
Lash Star Beauty Visionary Lashes ($25)
"There are nine styles, and they're easily customized for your eye shape. We're going to have tutorials on the site to help you 'audition' lashes, which is how to fit and trim them to size. They're made with high-grade silk, so they are very lightweight and can be used 20 to 35 times with proper care. They also have a cotton band that is designed to comfortably fit along the natural curve of the eye."
Lash Star Beauty Lash Styler Brush ($19)
"Sometimes when you're doing your mascara, people use those tiny comb to separate lashes, but I sort of made this molded brush up to use instead. The head is wiggly and flexible, which is great for styling lashes into place. It's an incredibly simple product, but it does wonders, and it's the last step in getting the perfect lashes."
Which Lash Star Beauty product are you most excited to check out? Tell us in the comments!
Opening Image: John Shearer/Getty Images