Um, We Found a Toothpaste That Costs $100

Mary Peffer

We aren’t necessarily above shelling out absurd amounts of money for a beauty product with killer packaging, but when we heard about toothpaste that sells for $100, even we thought it was nuts! Granted, it looks cool, and who needs to invest in fancy bathroom storage if your beauty products are chic as hell? But come on, unless the packaging is real gold—we'd be interested, so long as it was refillable—we can’t imagine justifying that much money on toothpaste.

Regardless, Theodent 300 Clinical Strength Whitening Crystal Mint ($100) is available, should you be in the market for something fancier than, say, Marvins ($32). According to Theodent, this toothpaste "harnesses the power of patented, Rennou™, a nontoxic proprietary blend of a naturally occurring extract found in chocolate blended with other minerals that help to strengthen the enamel surface of human teeth.” Brushing our teeth with chocolate doesn’t sound very clean to us, but hey, who knows?  

Would you pay $100 for toothpaste? Or do you think this company is taking advantage of our desire to splurge in the name of oral hygiene? Sound off below! 

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