Beauty Instagrammers Are Obsessed With This Eyeliner—and We've Never Heard of It
What makes a quality eyeliner? Texture, pigment, and lasting wear, to name a few contributing factors—and affordability is always a plus, too. Leave it to Instagram's discerning beauty community to hunt down a formula that not only checks all those boxes, but also flies relatively under the radar to boot. Meet Suva Beauty's Hydra ($11), which might possibly be the world's most versatile eyeliner.
Available in 20 shades and a handful of different finishes, Hydra is beloved for its intense pigmentation and easy-to-apply gel formula. You can brush it on in a traditional line, or smudge it out as a colorful eye shadow—or both, as you can see above. And as of this week, it's now available at Forever 21.
The Hydra liner is sure to be a key tool for many as graphic, colorful eye makeup—a nod to the '80s—continues to grow in popularity. And with it's wallet-friendly price tag, you don't have to feel too guilty about stocking up on different colors. You might strike a Pat McGrath vibe with the metallic Gold Digger, for example, or go full Day-Glo with the shocking pink, aptly named Scrunchie. Prefer a more classic aesthetic? That's fine, too: Grease is the perfect matte black.
The liner has already been endorsed by big-name beauty Instagrammers from Jeffree Star to Linda Hallberg, who have demonstrated their artistic chops with the extensive color palette that Hydra has to offer.
As for us, it's a welcome excuse to get a little playful with our day-to-day look—and, as always, to add another winning product to our makeup bags.