When we saw a much subtler version of the smoky eye take over the fall runways back in February, we knew that it was going to be big—after all, if a nearly bare face was the go-to look for day, then it only made sense that the typical nighttime smolder would be slightly more subdued as well. But that’s also the beauty of opting for gray shadow over black or even charcoal: If you want to make more of an impact, it layers beautifully. But a muted wash of color? Also gorgeous.
And sure enough, celebs have followed suit, proving gray’s worth for various occasions. (And psst—it was also a big look for fashion month, so it’s not going anywhere.) From Emilia to Cara, see seven A-list examples of why you should consider going gray.
Could the model look any sultrier? To steal the look, choose a cream-based pewter shade, like Benefit’s Creaseless Cream Shadow ($20) in Skinny Jeans—and don’t be afraid to get a little messy.
The actress demonstrates how to do a more dramatic take on the trend, choosing a dark, almost blue color in a creamy finish. Try Nyx’s Glam Shadow Stick ($5) in Wicked Onyx.
Gray shadow–and–red lip combo, nighttime edition. Windsor has it down.
Create a smoldering eye by rimming upper and lower lids with a shimmery slate hue, à la Blanchett.
If you prefer warmer tones, taupe is the way to go, as Delevingne demonstrates.
Which of these looks is your favorite? Would you ever try gray shadow? Sound off in the comments below!